CCT109H5 Study Guide - Midterm Guide: Net Neutrality, Mass Society, Mnemonic
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CCT109H5 Full Course Notes
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For the first test students are responsible for the material presented in lectures, tutorials, textbook readings, and non-textbook readings. In addition, students may be required to demonstrate proficiency with the following people, terms, and concepts: Semiology study of signs and symbols. Iconic coding similarity between the form of a sign and meaning; nonverbal form of communication; signifier imitates signified; symbols/gestures used to communicate. Intrinsic coding nonverbal form of communication; naturally know how to communicate. Arbitrary coding verbal communication; completely random, no connection; learn symbols and gestures. Structure/agency agency makes individuals act independently, structure are factors that influence ( ex gender, religion) Social construction of technology humans shape tech, not v. v. Technological determinism tech drives a societys cultures. Media effects stories in media influence current trends. Hypodermic needle model intended message is directlevely received and whole accepted by receiver. Agenda setting ability of media to influence public. Cultural studies includes topics on soc, anthro, polis sci and.