CCT200H5 : Summary Chapters 1-8 (Tut2).doc
17 Apr 2012
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Chandler - signs paradigms synyagms ulana, dianne, tee. Semiotics has tended to be largely theoretical, many of its theorists seeking to establish its scope and general principles. A tool to flesh out recurrent patterns in the production of meaning withing specific contexts and communities. Science, as we shall see is a historical and contextual system of experimenatation and communication. Chandler writes: the term science" is misleading, as yet semiotics involves no widely-agreed theoretical assumptions, models or empirical methodologies . St augustine 3 kinds of signs: natural signs 2. John poisot signs were intermediaries between thoughts and things. Saussure language is a naming process that has two parts ( concept and. Takes form of words, images, sounds,gestures and objects. Signs can be drawing, painting and photographs, words, sounds and body language. Relationship between signified and signifier is arbitrary, learned and dynamic. Value of a sign depends on its relations with other signs within the system.
