CCT204H5 Study Guide - Midterm Guide: Niche Market, Metonymy, Direct Energy
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Creativity = ability to use imagination to develop new and original ideas or things, especially in an artistic context. Creating = relating two normally independent frames of reference: bisociation = two mutually incompatible context. Integrative thinking = two or more opposing ideas transformed into a creative resolution. Innovation = something newly invented or a new way of doing things: breakthrough vs incremental thinking (brand new vs building on, revolutionary vs evolutionary thinking (new system vs progression) No money, time, resources, knowledge, etc: positive ex. 4 kinds of design (jorge frascara: design to support life = promote and ensure health and safety. Health education: design to facilitate life = helps us do things better/faster/easier/efficiently (task oriented) Instructional materials: design to improve life = focuses on human dimensions (spirituality, humour, beauty) Inconsequential design = does(cid:374)"t affe(cid:272)t so(cid:272)iety, just su(cid:272)(cid:272)ess of (cid:271)usi(cid:374)esses/ (cid:272)reates jo(cid:271)s. 4 areas of design (richard buchanan: design of symbolic and visual communication. Graphic design, photography, and film and television.