summer course

4 Pages

Communication, Culture and Technology
Course Code
Elizabeth Peden

This preview shows page 1. Sign up to view the full 4 pages of the document.
Neomania A social phenomena of pop culture Named by Barthes in 1957 Constant craving for new objects of consumption and new forms of entertainment inculcated into the modern psyche by media images, messages, and spectacles of all kinds Notion of neomania is most applicable in the domain of pop music because the only thing that is constant is that it is constantly changing advertising is identifiable as the root cause of neomania (advertisers are constantly trying to ensure that any shifts in social or entertainment trends are reflected in their advertising texts as well New forms of entertainment which are enforced in the modern psychi Craving for whats new, whats the latest... I want to have the latest fashion, I-POD constant craving for new things Reification blurringreification: 1938 Orson Wells went on television and broadcasting this show on Halloween night and took War of the Worlds (this idea that the earth was being invaded by aliens) and reported it on the radio as if it were realpeople actually believed it, to the point that the army was involved, policepeople committed suicide To construct a contextually-subjective and complex abstraction, idea, or concept into a universal object without regard to nuance or change in charactersomething abstract to something real fallacy Modality the reality status accorded to or claimed by a sign, text or genre Modality Judgements based on what we already know of the world and of the medium How we make sense of the text based on what we see and hear all the time the particular way in which we encode information Charles Peirce Modality refers to the reality status accorded to or claimed by a sign, text or genre Peirces classification of signs in terms of the mode of relationship of the sign vehicle to its referent reflects their modality - their apparent transparency in relation to reality (the symbolic mode, for instance, having low modality). In making sense of a text, its interpreters make modality judgements about it. They assess what are variously described as the plausibility,
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.