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summer course


Department
Communication, Culture and Technology
Course Code
CCT210H5
Professor
Elizabeth Peden

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Neomania
A social phenomena of pop culture
Named by Barthes in 1957
Constant craving for new objects of consumption and new forms of
entertainment inculcated into the modern psyche by media images,
messages, and spectacles of all kinds
Notion of neomania is most applicable in the domain of pop music
because the only thing that is “constantis that it is constantly changing
advertising is identifiable as the root cause of neomania (advertisers are
constantly trying to ensure that any shifts in social or entertainment trends
are reflected in their advertising texts as well
New forms of entertainment which are enforced in the modern psychi
Craving for whats new, whats the latest...I want to have the latest fashion,
I-PODconstant craving for new things
Reification
“blurring”reification: 1938
Orson Wells went on television and broadcasting this show on Halloween
night and took War of the Worlds (this idea that the earth was being
invaded by aliens) and reported it on the radio as if it were realpeople
actually believed it, to the point that the army was involved, policepeople
committed suicide
To construct a contextually-subjective and complex abstraction, idea, or
concept into a universal object without regard to nuance or change in
charactersomething abstract to something real fallacy
Modality
the reality status accorded to or claimed by a sign, text or genre
Modality Judgements
based on what we already know of the world and of the medium
How we make sense of the text based on what we see and hear all the
time
the particular way in which we encode information
Charles Peirce
Modality refers to the reality status accorded to or claimed by a sign, text or
genre
Peirce's classification of signs in terms of the mode of relationship of the
sign vehicle to its referent reflects their modality - their apparent transparency
in relation to 'reality' (the symbolic mode, for instance, having low modality).
In making sense of a text, its interpreters make 'modality judgements'
about it. They assess what are variously described as the plausibility,
www.notesolution.com
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