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Communication, Culture and Technology
Elizabeth Peden

Part 1: DisembodimentRe-Embodiment (171,177): Disembodiment: body is separate from the mind as in a virtual reality Re-Embodiment: as digital technologies continue to advance the possibility of global communication on the spot people want to the protection and emotional shelter of belonging more and more (ie. re-tribalizing), which involves re-embodiment because it leads to face-to-face contact the mind becomes a part of the body again Convergence (Danesi 170): bringing two forms of media into one (ex. streaming TV shows from the internet) Advertising Textuality (Danesi 188): the construction of advertisements and commercials on the basis of the specific signification systems built intentionally into products (ex. the use of jingles, logos, brands, songs, melodies, characters, celebrities, narrative) Machinism (Danesi 173,175): it is a product of metaphorical thinking: the mind equals a machine: artificial intelligence three types - Cartesian machines that do not use symbols and lack awareness of themselves - Craikian machines that construct models of reality, but lack self-awareness - self-reflective machines that construct models of reality and are aware of their ability to construct such models Co-option (Danesi 196-198): if you cant beat them, join them adapting to the rebellious and making it mainstream (ex. hippie image: it started off as a rebellion then was made mainstream and to this day the definition of the era) Virtual signifieds (Danesi 171): in cyberspace, signifieds float around, with no material world in which to exist transmitted by a host of multimedia signifiers from this, emerges cybersystem which lacks the usual constraints that traditional print systems impose on presentation and communication www.notesolution.comPart 2: 1) With advances of satellite communications, TV has not allowed viewers to see themselves as participants in wars and conflicts elsewhere in the world producing 3 main psychological effects on TV viewers. List and describe each one. What does Baudrillard say is the result of all this on the viewer? - 3 psychological effects: mythological effect, history fabrication effect, and cognitive compression effect NOTE: constant exposure and treatment of sexual themes on sitcoms has desensitized society to it and reached more than they did before TV: TV images dont require critical reflection on the signifieds being conveyed like in books or art Mythologizing effect: - TV creates personalities that appear larger than life - TV characters are mythic figures - suspended in real time and space The history fabrication effect: - TV literally fabricates history (ie. AccessHollywood) - takes an ordinary event, and makes it a monumental event - as a viewer, you make up your mind about guiltinnocencebased on what you seeon TV - events that are televised are seenas more important and historically meaningful than thosethat arent (ie. PrincessDianas funeral) - People now experiencehistory through TV TV shapeshistory - pseudo events staged reporting of staged events massive public relations operation mesh reality www.notesolution.com
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