[CCT210H5] - Midterm Exam Guide - Everything you need to know! (29 pages long)

457 views29 pages
Published on 7 Feb 2017
School
Course
UTM
CCT210H5
MIDTERM EXAM
STUDY GUIDE
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 29 pages and 3 million more documents.

Already have an account? Log in
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 29 pages and 3 million more documents.

Already have an account? Log in
L2!SEPT%14!!!!!!!!!!!!!!CCT210!
DENOTATION,)CONNOTATION,)MYTH;)!
MEDITATED'WORLD!
1"
‐!Will!be!image!analysis!on!midterm!–!know!how!to!identify!denotation,!connotation,!myth!etc.!
!!
Denotation!
1st!order!of!signification!
Literal,!obvious,!common!sense!meaning!of!sign!
Relatively!self!contained!
Woman,!squinting,!blonde,!jewellery!
!!
Connotation!
2nd!order!of!signification!
Cultural,!historical,!personal!associations!of!sign!‐!within!known!cultural!context!
Marilyn!Monroe,!sexual!symbol,!film!icon!
!!
Myth!
3rd!order!of!signification!
Barthes!
o Denotation!and!connotation!combine!to!produce!myths!
o Something!mystified!about!it!‐!obscures!real!experience!of!something!
o Transforms!history!into!nature!
o Myths!are!ideologies!of!our!times!
Cultural!variability!on!how!we!think!about!things!
Cultural!underpinning!that!holds!society!together!
Masculinity,!freedom,!patriotism!
!!
Ideology!
Shared!set!of!cultural!beliefs!
Marxist!
Cultures!structured!where!groups!holding!power!have!maximum!control!with!minimum!conflict!‐!not!deliberate!
way!of!oppression!of!people!and!to!alter!consciousness!but!instead!way!how!dominant!institutions!in!society!work!
‐!values,!concepts,!and!ways!to!legitimize!current!order!
!!
Difference!between!myth!and!ideology!
Social!function!of!myth!to!bind!social!groups!and!establish!consensus!
Myth!of!femininity!‐!our!perceptions!of!gender!roles!
Social!function!of!ideology!to!segregate!and!serve!special!interests!within!societies!in!competition!of!debate!
Woman's!place!is!in!the!home!
Our!myths!stem!from!ideologies!
!!
Media!and!our!meditated!world!
Danesi!‐!meaning!is!signifier!that!has!been!recycled!by!media!
Pop!culture:!mergence!and!diffusion!of!electronic!mass!media!in!1900s!has!changed!and!brought!global!culture!
Binary!oppositions!
o Man!vs.!woman!
Neomania:!constant!craving!for!what!is!new,!latest.!Result!of!popular!culture.!
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 29 pages and 3 million more documents.

Already have an account? Log in
2"
Juvenilization:!respecting!youth,!wanting!to!be!younger!etc.!
!!
Analysis!example!
!
!!
!
Denotation:!
Female!body!
Two!women!standing!face!
to!face!
Underwear!
Cameras,!logo,!text!
Connotation:!
3!million!pixels!better!‐!
more!curves!
Myth:!
Sexualisation!
Using!cameras!to!play!to!
concepts!of!reality!‐!
women's!bodies!
"
Denotation:!
Man!standing!in!middle!!
people!bending!over!desk!
!!
Connotation:!
Look!like!runners!
Ad!
For!Intel!Core!2!
Speed!seems!to!be!important!
!!
Myth:!
Racism!
"
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 29 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Grade+

Unlimited access to all notes and study guides.

YearlyMost Popular
75% OFF
$9.98/m
Monthly
$39.98/m
Single doc
$39.98

or

You will be charged $119.76 upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.