CCT210H5 Exam Review Lecture 9 Computer and Internet Semiotics
Question: Can things in the virtual world take a different meaning?
P ART I: NTRODUCTION
Online versus Offline
I. Online - When online, users have the ability to hide or alter certain features about
II. Pictures posted on social media outlets (example Facebook, Twitter) maybe
altered to reflect a more desirable lifestyle.
III. Dating sites - false credentials are provided to seem more desirable.
P ART I: CONNOTATION /D ENOTATION OF C OMPUTERS AND INTERNET
Computers on a denotative level are simply machines for searching and programming
Meanwhile computers on a connotative level, we as humans have become extremely
reliant on these machines.
Therefore computers have acquired a connotative use through its extensive use.
Computers is no longer a machine that solely computes data - It plays music and video,
displays text, make calls, receive emails among other things
The internet plays a intrinsic part in our lives. It has acquired connotative signification
that exceeds what they were supposed to mean.
I. It is now a social/communication network.
II. Has exceeded the denotative quality, it is connotative now.
The internet has become a medium for advertising – adds are also becoming interactive
o People buy products directly through advertisements on the internet
Convergence and Constant Exposure to Cyberspace
I. Disembodiment - The feeling of being away from one's body. In this context it is
referring to when one is immersed in technology/computers. II. Cartesian Dualism - Defended by Rene Descartes ("I think therefore I am)" is the
idea that man is composed of two contrasting components: mind and matter.
III. Matter - Everything that can walk, talk and perform actions. Anything physical
IV. Mind - Everything else (the soul) that can think individually. 1
V. Reimbodiment: Relates to the concept of retribalization – people feel comfortable
in a tribe, there is protection and emotional support from others. People want to
be part of a community where a sense of ‘belonging’ can foster. The internet is
similar in a sense it allows people to discourse and helps bring people together.
Virtual communities such as facebook, tech forums, dating web sites, online
video games among others are examples of how the internet enables
communities to foster.
I. The idea that man is composed of the mind and matter
II. Animals aside from man are strictly physical beings without a "