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Midterm

CCT 210 midterm

5 pages509 viewsSummer 2017

Department
Communication, Culture and Technology
Course Code
CCT210H5
Professor
test
Study Guide
Midterm

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CCT210H5 Fall 2010 - MID-TERM EXAM STUDY GUIDE
Part I: Short Definitions (4 x 5% = 20%)
You will identify four terms that you will choose from a list of five. Be sure to use complete sentences and
support your answer with examples wherever possible.
Neomania: is the need to always posses the latest and newest things. For example, pop music has a short
lifespan as it aims to sell the latest and newest songs to its audience. POP CULTURE
Juvenilization: is the idea of being forever young”. This is prominent in Hollywood as celebrities are getting
plastic surgery in order to appear younger. In addition, many ads target this in order to sell products (such as
anti-wrinkle cream or coca cola forever young theme). This notion is very current in POP CULTURE as the
media pushes for youth unachievable lifestyle (cougar town). The search for youth in the job market is
prominent as to bring in fresh new ideas.
Reification: is the blurring between reality and myth. In Hollywood the lifestyles of many celebrities are
meant to seem normal, however, it is often a constructed myth on the glamorous lifestyle of celebrities.
Floating signifier: is a signifier that changes with time depending on historical and its social historical
context. Based on the film viewed during tutorial, race is a floating signifier
“I’m Just a Girl”: is the idea that girls are stereotyped in the media as being week, innocent and pretty. It is a
stereotypical judgement of how girls should behave. A music video by Gwen Stefani questions the character
that girls are stereotyped under. She plays on this theme by reinforcing it in the way she sells her music
meanwhile making an ironic and over the top.
Mediagenics: is attractive and appealing value given to the media. News glamorizes how we say things.
However, they use stock images or footage as they do not have time to photograph everything and it is cheaper.
Going to stock images has the same effect for reporters as the actual image. One example is footage of a
traffic report; reporters use the same footage of traffic repeatedly.
Modality:
This questions how information is presented to humans (appealing to the different senses:
visual, oral, auditory, tasting etc). Auditory modality is reinforced in the music we listen to. Modality
is the reality status accorded to or claimed by a sign, text or genre. In making sense of a text, we
makemodality judgments, based on our knowledge of the world and of the medium. The media
which are typically judged to be the most 'realistic' are photographic - especially film and television.
Narrative: are text made up of composite signifiers. These are put together in terms of a specific code e.g. the
superman code. Supermans story uses a codes used to generate story , narrative made up of superman code,
narrative are text , think of a police sketch witness crime, make sketch of suspect look feature, nose , skin
color, different signifiers. Based on that sketch composite based on signifiers the witness gives
Text made of composite signifier with different features, something someone tell you, read in paper, or even in
novel, actual story called a text, Text is a weaving together of signifiers according to the codes, text comes
together. Know he will see villain, flirt Lois lane, crisis and at the end victorious, also direct or indirect
reference to other text (intertextuality) see in movies and TV. the new testament and bible reference old
testament meaning of text conditioned by the context , story of batman Christian bale, Ben stiller, context of it
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can change not going to get the same affect the art, meaning or text considered but context different . Other
forms of narrative are novels, intertext, narreemes e.g. fairytales.
Part II: Short Answer (3 x 10% = 30%)
You will answer three short questions that you will choose from a list of four. Be sure to use complete
sentences and support your answer with examples.
1. At around the same time Saussure was formulating his model of the sign, Charles Sanders Peirce
formulated his own model of the sign. Discuss the two models, giving examples for each, and explaining
both their similarities and how they differ.
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2. Using at least two clips shown in class as examples, explain Barthes belief that myths are often
naturalized.
Myths are often naturalized as ______________________________________________________________
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