CCT210H5 Study Guide - Quiz Guide: Social Stratification, Starbucks, Social Semiotics

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT210H5
• Professor: Ingrid L.Stefanovic

Document Summary

Part i: short definitions (4 x 5% = 20%) Binary oppositions - oppositional differences between signs, and the key relationships in structuralist analysis / a binary opposition is a pair of related terms or concepts that are opposite in meaning. Binary opposition is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another. (ex: good and evil, black and white, heaven and hell) Modality markers - some representations of reality are more reliable than others. And we do so in part with reference to cues within texts which semioticians / modality: the reality status accorded to or claimed by a sign, text or genre. The overarching aim of the bccsa is to protect children from explocit language and images relating to sexual and violent content, Chinese and english and the different order of organizing words.