CCT224H5 Study Guide - Final Guide: Marketing Mix, Custom Built (Album), Balanced Scorecard

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Q 25 marks chose 2 of 4 questions. Link customers in most of the parts because you have to write a thorough analysis. So, for customers you can look at the demographics: now because you all are together it also affects your geographical env. You can talk about influential peer pressure, people buy the same things cause they live in the same geographical region: for ex: macbook. B/c you all live in the gta where big cities generally use more macs because of the progressive culture, people are close together geographically: you can look at the economic environment. Spending habits, income: as we did in our projects, most tech companies are either selling to customers or businesses. This is where customer cut of acquisition comes. It covers all environments: costs spent acquiring customers. If a question says discuss the sociocultural env, etc or something, discuss and include all focusing around the environment asked in the question.