CCT322H5 Study Guide - Midterm Guide: Tim Hortons, Viral Marketing, Google Search

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT322H5
• Professor: Tim Richardson

Document Summary

Ads are i(cid:374) a (cid:862)sa(cid:374)d(cid:271)o(cid:454)(cid:863) (cid:894)a light (cid:271)ro(cid:449)(cid:374) (cid:271)a(cid:272)kgrou(cid:374)d(cid:895) The rest of the results are organic. Canada goose wants to keep their price high because you buy one so others can know you spent 5802$ on it. Decision where to sell the product and where the customers are. Tim hortons (cid:449)ill ha(cid:448)e o(cid:374)e i(cid:374) e(cid:448)er(cid:455) (cid:1005)(cid:1004)(cid:1004)(cid:373), the(cid:455) are(cid:374)"t reall(cid:455) (cid:272)o(cid:373)peti(cid:374)g for the (cid:271)est (cid:272)offee, but convenience. Stuff you do in the store to get the customer to try the product. Direct contact person2person with a potential customer. Sometimes for high quality consumer products (ex. jet, car) Being aware of consumer trends gives you an advantage. Due to the fast paced technological environment, the pressure of the competitive environment, and the stress of the economic environment, companies must be aware of trends that affect their customers in order to keep selling profitability. Blackberry (they became a trend but could not keep up with technology from competitors)