CCT322H5 Study Guide - Final Guide: E-Commerce, Total Quality Management, Sales Promotion

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT322H5
• Professor: Tim Richardson

Document Summary

Generating publicity is part of the promotional mix and includes personal selling, mass selling, and sales promotion. Positive publicity by accident canadian olympic hockey team celebrated gold medal win drinking beer at centre ice; this picture was published in almost every national newspaper brought publicity for. Positive publicity by design creating a viral video. More companies are trying to develop awareness of their products using publicity because young people are bombarded by mass advertising (not effective) Most commercials and advertisements have one of these 3 themes: sex. Product is described in a sexy way to attract attention. Can be dangerous if it is considered too offensive; some companies combine sex and humour get the sexy part of the message across but use humour to cover up any offensive parts. Product is described in a humorous way so you will tell others: humour (word-of-mouth, fear.