GGR252H5 Study Guide - Midterm Guide: Distance Decay, Consumer Spending, Psychographic
Document Summary
Individually boutiques, theatres independent shops: creates a more unique and lively street mood (urban community, more popular in usa than canada, ex. Loblaws: they own valu-mart, no frills, loblaws etc. as well, this is in order for them to reorganize their consumers into groups of different income levels. We need to attract consumers at a very young age being they are less discriminatory. If we get them at a young age, it is easier to keep them throughout their lives. Lifecycle: as your age changes, you have different goals in terms of what you want to buy. 1: even though as you grow up, you make more money. But you have more responsibilities so the amount of income you have for yourself is disappearing. Lifestyle: there are advertisements everywhere, we show our status and wealth by buying different types of clothes, cars, etc. Urban design: combination of retail, residential, entertainment in a land.
