MGT252H5 Study Guide - Final Guide: Integrated Marketing Communications, Marketing Strategy, Pricing Strategies
Document Summary
Product & services branding strategies, new product development and life cycle strategies (except section 10. 4, pricing, integrated marketing communications, advertising, personal selling, direct marketing. Product anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. Service form of product that consists of activities, benefits, or satisfactions offered for sale that are essentiality intangible and do not result in the ownership of anything. Market offerings may consist of a combination of goods and services. Problem solving services or benefits that consumers purchase the product for. A product"s parts, quality, features, design, brand name, and other attributes received. Additional consumer services and benefits; add value and differentiate the product from its competition. Types of business products: materials and parts, raw materials and components; sold directly manufacturers, capital items, facilities, equipment, installations, and accessories, used in buyers" operations, supplies and services, operating supplies, repair and maintenance items, business services.
