POL369Y5 Study Guide - Midterm Guide: New Media, Personalization, Negative Campaigning

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Exam will be on the 27th and starts at 9 30am. The test will be split up into 2 chunks, one is going to be ideas and one will be short answer. There is choice between what questions you choose. Define it and identify it as clearly as you can, or use the example to explain what you are talking about. For the sentence type questions, just answer the questions and explain them. These are short answer questions so don"t write too much. Get the main bullet points of why something matters media impacts perception. Your use of social media has allowed for micro targeting that has been unseen till now. Access to databases allows campaigns to micro target voters. A lot of focus is on the readings. Framing is a mechanism to a priming effect. A frame is how something is interpreted.

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