POL369Y5 Quiz: Media and Politics November 26 Image Management
Document Summary
Techniques to build good image: information subsidy large corporations make use of information subsidies and what it is when political actors give a steady source of information to the media, granting photo pieces, opinion pieces of politicians, what they are doing is saying to journalist we will help you with your job giving information to journalists. There are segments of population that are highly politically active but for the most part people are not. Book released in 1990"s the reasoning voter - even though people don"t have a lot of information about politics they can still make rational decisions. Image acts more than just image- how they present themselves through demeanor, how they act in stressful situations, give people significant amount of knowledge on how politicians will act. People get a lot of information about this stuff, you learn stuff and part of this is known as ongoing tally.
