MGM102H5- Final Exam Guide - Comprehensive Notes for the exam ( 86 pages long!)
Document Summary
Apple and other phone companies modified their products for consumers. Blackberry didn"t have those things, couldn"t integrate it with their products, and by the time they could bring it to market, their changes were not new or innovative. They"re are focusing on car markets, automobile industry. Developing software for vehicles and autonomous driving. Strategy leverages resources, organizational competencies, what their good at. They"ve begun to use their operating system as computer software. Have adjusted human and resource capital towards this strategy. Blackberry was known for their reliable and secure phone software, they are now applying that trait to new technologies. Not a radical innovation, as this is no product/service/process that changes industry. They are using old processes and applying them to new technology. Taken a current technology and made an incremental change to apply it to a new environment. What types of changes would an organization like blackberry need to go through. Adjust marketing tactics from b2c to b2b.
