PSY220H5 Study Guide - Final Guide: Social Dominance Orientation, Contact Hypothesis, Positive Tone
Document Summary
Conformity is a change in behavior as a result of the real or imagined influence of other people. What are 3 experiments that demonstrated conformity: automatic mimicry by chartrand and bargh=showed that people mimic others without even thinking about it. This was shown as people rubbed their nose once another person was sitting at a table with them. On the first day participants estimated its movements and the average was about 20 cm. On day two participant sat with two other people, who stated the light moved 2 and 5 cm, while the participant still said about 20 cm. The participants often eventually conformed and said the wrong answer (3/4 at least once, and 37% in general). Why do people conform (2 ways): informational social influence= conform in ambiguous situations if they think other people are more correct then them, in order to choose an appropriate course of action.
