PSY474H5 Study Guide - Quiz Guide: Mnemonic, Hypothesis
Document Summary
Rayner et al. (2001) goal influences scene viewing. Print image, or image print: time spent on image vs. print. Findings: viewers spent relatively more time on text (despite apparent dislike for text) Probably due to different density of information between text and image. Not all text read: typical sequence: large print small print image. Spent more time on the type of ads they were instructed to (goal influence) Despite directing attention to info, not necessarily well-remembered. Braun & loftus"s (cid:894)1(cid:1013)(cid:1013)(cid:1012)(cid:895) color memory: study 1, ai(cid:373): (cid:449)hether (cid:373)isi(cid:374)for(cid:373)atio(cid:374) i(cid:374)flue(cid:374)(cid:272)ed respo(cid:374)de(cid:374)ts(cid:859) (cid:272)olor (cid:373)e(cid:373)ory, procedure. Parti(cid:272)ipa(cid:374)ts get (cid:862) uisse(cid:863) (cid:272)ho(cid:272)olate (cid:449)ith gree(cid:374) (cid:449)rapper (cid:894)(cid:862)taste test(cid:863)(cid:895) A(cid:374)d asked to state (cid:862)k(cid:374)o(cid:449)(cid:863) (cid:448)s. (cid:862)re(cid:373)e(cid:373)(cid:271)er(cid:863) (cid:448)s. (cid:862)guess(cid:863) Later, test parti(cid:272)ipa(cid:374)ts(cid:859) (cid:373)e(cid:373)ory of (cid:272)olor (cid:271)y re(cid:272)og(cid:374)izi(cid:374)g the (cid:272)olor of (cid:449)rapper i(cid:374) a (cid:272)olor (cid:449)heel: conditions. Co(cid:374)trol: (cid:862)whe(cid:374) you (cid:272)ra(cid:448)e a (cid:272)ho(cid:272)olate (cid:272)a(cid:374)dy, look for uisse(cid:863) Visual: (cid:862)look for this (cid:449)rapper(cid:863) + a pi(cid:272)ture of a (cid:271)lue uisse (cid:271)ar.
