SOC221H5 Study Guide - Final Guide: Ethnography, Blind Experiment, Kylie Jenner
Document Summary
Survey research developed within the positivist approach. The following can be asked in a survey. Behavior how frequently do you go to art galleries: attitudes/beliefs/opinions. What kind of job do you think the mayor is doing: expectation. Do you plan to buy a new car and then 12 months: characteristics. Are you married, cohabiting, single, divorced, etc: self-classification. Would you say you are religious or nonreligious: knowledge. An important limitation of survey research is that it provides data only of what a person or organization says, and this may differ from what he or she actually does. In other words, control variables are other characteristics that the researcher accounts for so as to minimize the possibility of spuriousness. In the first step, the researcher develops an instrument a survey questionnaire or interview schedule that here she uses to measure variables.
