SOC221H5 Study Guide - Final Guide: Qualitative Research, Participatory Action Research, Content Analysis
Document Summary
Ethnography uses field research as just one technique, often combined with qualitative interviews. Describes a culture and understanding another way of life from the native point of view. Usually obtains and analyzes other forms of data, like qualitative interviews and archival documents. Considered a methodology rather than a method, which means it is a collection of methods that are tied together by an underlying theoretical orientation. Methodology a collection of data collection and analysis approaches that are linked together through an overarching theoretical orientation. Assumes people make inferences, go beyond what is seen or said to what is meant or implied. People display their culture (what people think, ponder, or believe) through behaviour (speech and actions) in specific social contexts. Displays of behaviour do not give meaning, meaning is inferred. Moving from what is heard or observed to what is actually meant is at the centre of ethnography. Culture knowledge includes both explicit knowledge and tacit knowledge.
