SOC317H5 Study Guide - Final Guide: Cultural Imperialism, Upper Class, Product Differentiation
Document Summary
In the consumer culture everyone is always trying to sell something. However, shopping can also be a major source of entertainment and help us build our own identity. We do(cid:374)"t (cid:373)ake ou(cid:396) o(cid:449)(cid:374) stuff the(cid:396)efo(cid:396)e (cid:449)e (cid:374)eed to shop to (cid:272)o(cid:448)e(cid:396) (cid:271)asi(cid:272) (cid:374)eeds. We end up shopping for things that we once considered weird. Consumer culture is the fundamental to how we establish our own identity, and we are unconscious about it. It"s e(cid:448)e(cid:396)(cid:455)(cid:449)he(cid:396)e (cid:449)e a(cid:396)e depe(cid:374)da(cid:374)t o(cid:374) it, a(cid:374)d u(cid:374)til it"s (cid:396)eall(cid:455) dirty we cannot see it. (schor 1997) Use sociological tools to make the invisible features that are taken for granted become more. Shed light on how individuals fit into the social world of consumer culture. visible. C. wright mills: connect our private troubles to larger public issues. P. berger: finding the strange in familiar. With sociological imagination we can connect individual consumption habits to broader social culture.
