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Midterm

Summer 2010 Midterm Study Guide

2 Pages
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Department
Visual Culture and Communication
Course Code
VCC101H5
Professor
Amish Morrell

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STUDY GUIDE: VCC201 MID-TERM TEST, Summer 2010
The midterm test will take place on Tuesday June 1
st
, in the lecture hall, from 5-6 pm. It will cover chapters
one through four only.
Concept Definition and Application: (4 concepts X 20 points each)
In two to three sentences, you will be asked to define four key terms from the course selected from the list
provided below (10 points), and apply them to one of the images shown during the test (10 points). You do
not have to identify the title, author (artist/photographer), or date the image was made. However, you must,
in three to four sentences, apply this definition to one image, discussing its significance within visual culture.
Your answer must be written in complete sentences and in paragraph form. Suggested time: 30 minutes.
Multiple Choice: (10 questions X 2 points each)
Select the best of four possible answers. The multiple-choice section will draw from the textbook and lecture.
Suggested time: 15 minutes.
Sample Question: The process by which social movements transform terms that have negative meanings
to terms that have positive meanings is called:
a) encoding.
b) counter-appropriation.
c) trans-coding.
d) Bricolage
Key Terms:
Cult value vs. transmission value
Appropriation
Bricolage
Connotation and Denotation
Culture
Discourse
Encoding/Decoding
Exhibitionism
Icon
Symbol
Index
Ideology
Interpellation
Categorical Photography
Mimesis
Mythology
The Gaze
Panopticon
Representation
Scopophilia
Semiotics
Signifier/Signified
Social Constructionist Approach
Referent
The Gaze
Trans-coding
Voyeurism
Institutional Critique
Power/Knowledge
The Mirror Phase
Key Images
Edward Steichen, “Family of Man,” 1955
Robert Frank “Trolley, New Orleans” 1955 - 1956
AT&T, You Will (Advertisement), 1993
Gran Fury, Read My Lips, 1988
Jeremy Bentham, The Penitentiary Panopticon,
ca. 1800
Pieter Claesz “Still Life” 1634
Andy Warhol, Marilyn Monroe, 1962
Gustave Courbet, Woman with a Parrot, 1866.
Robert Frank, Trolley, New Orleans, 1955 – 1956
Joseph Kosuth, One and Three Chairs, 1965.
Rene Magritte, The Treachery of Images (This is
Not a Pipe), 1929
Pates Panzani pasta products, 1964 - 77.
Claude Calhoun, Self Portrait, C. 1928
Alfred Hitchcock, Lisa Fremont smoking a
cigarette, Rear Window (film stills), 1954.
Barbara Kruger, Untitled, 1987
Gordon Parks, Ella Watson, 1942
Gran Fury, “Read My Lips,” 1988
Jose Burciaga, “The Last Dinner of the Chicano
Heros,” 1986-89
1
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Description
STUDY GUIDE: VCC201 MID-TERM TEST, Summer 2010 The midterm test will take place on Tuesday June 1 , in the lecture hall, from 5-6 pm. It will cover chapters one through four only. Concept Definition and Application: (4 concepts X 20 points each) In two to three sentences, you will be asked to define four key terms from the course selected from the list provided below (10 points), and apply them to one of the images shown during the test (10 points). You do not have to identify the title, author (artistphotographer), or date the image was made. However, you must, in three to four sentences, apply this definition to one image, discussing its significance within visual culture. Your answer must be written in complete sentences and in paragraph form. Suggested time: 30 minutes. Multiple Choice: (10 questions X 2 points each) Select the best of four possible answers. The multiple-choice section will draw from the textbook and lecture. Suggested time: 15 minutes. Sample Question: The process by which social movements transform terms that have negative meanings to terms that have positive meanings is called: a) encoding. b) counter-appropriation. c) trans-coding. d) Bricolage Key Terms: Mimesis Cult value vs. transmission value Mythology Appropriation The Gaze Bricolage Panopticon Connotation and Denotation Representation Culture Scopophilia Semiotics Discourse EncodingDecoding SignifierSignified
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