readings notes for exam.docx

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14 Apr 2012
Tracking Global Flows
By: Jonathan Xavier Inda & Renato Rosaldo
- Five snapshots:
o 1. mayan youth, majority unmarried daughters, work as
apparel assemblers at Sam Lucas maquila factory
o 2. Germany, concern about the refusal of Turkish Muslims to
integrate into German society. Honor killings, prevent wives
and daughters from participating in German society.
o 3.Mcdonald‟s is prominent feature in local landscape in
o 4. Northern Nigeria, Indian film become integral in media
scene, influenced stories, fashion and everyday Hausa
population culture.
o 5. Hong Kong, talks about female inheritance in 1994.
- These snapshots illustrate globalization:
o Globalization intensification of global interconnectedness,
suggesting a world full of movement and mixture, contact
and linkages and persistent cultural interaction and exchange
o Complex mobility and interconnections that characterize
globe today
o World where borders and boundaries are porous peoples
and cultures are cast into intense and immediate contact with
each other
- These snapshots at a more specific level high particular
mobility/cultural flow
o Capital, people, commodities, images and ideologies
These are becoming are become intertwined
- Ex: case of Guatemala young women
o Technology of communication + transportation made capital
more mobile
o Leading to low wage sites around the globe (in order to
reduce cost of production)
- Ex: case of Germany Turkish migrants
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o Represents post WW2 movement of populations from less
affluent parts of the globe into major urban centers of
„developing‟ nations
Result different people and cultures are in same
Spaces of “the West” find themselves homes to a
host of diverse and incommensurable cultures
- Ex: case of Russia McDonalds
o Global standardization of cultural goods, tastes and practices
(clothes, food, music, to film architecture)
o Certain western brands achieved global prominence
o Mass consumption becomes primary mediator in the
encounter between cultures
- Ex: Nigeria Indian films
o Media lets viewers partake in imagined realities of other
o Offer Hausa men and women an alternative world that is not
really unlike their own
o films present the viewers a way of engaging tradition outside
their culture but not from the West circulation of media
between non-western countries is important aspect of global
cultural flows
- ex: Hong Kong
o this examine points to how the question of women‟s rights
excites political and ideological struggles framed in terms of
cultural authenticity versus foreign influence
tension between = placing gender equality/human rights
centre of society vs. is it an alien western imposition ?
o global circulation of western ideologies often made up of
Englitenment world (freedom, welfare, democracy)
o cultural interconnections and tenstions that result at these
ideologies are localized in various places
- world of motion globalization:
o capital moves effortlessly drawing more places into
financial networks
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o people readily (not freely) cut across national boundaries
(spaces where cultures clash are created)
o commodities move one locality to another they are primary
mediators in encounter of cultural „others‟
o images flicker quickly, providing people new ways of being
in the world
- processes operating on global scale cut across national boundaries
integrating and connecting cultures
- compressing our sense of time and space making world feel
smaller and distances shorter
- however no doubt world is experientially shrinking
o innovations in communication and transporation technology
made it easier and quicker for people and things to get around
- there are limits to global mobility and connection not necessarily
that world is shrinking for everyone and in all places
- experience of globalization is awkward and uneven process
o ex: some people may possess political and economic
resources to trot across the world
many more have little/no access to transport and means
of communication
price of plane ticket is too high for them
o there are large expanses of the planet that are only
tangentially tied into the webs
ex: whole areas of Africa are literally off all kinds of
maps (maps of telecommunication, world trade,
finance, global tourism)
such places have few circuits connecting them to
- while the world is full of complex mobilities there are also places
and people that are exluded from these movements
- the very process that produce the movements and linkages also
promote immobility, exclusion and disconnection
o this is also world of globalization
- anthropology is most concerned with how globalizing process exist
in particular societies with their historical cultures and ways of life
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