oGlobalizers: interconnected world with transnational networks, weakening of state, replacing of
oSkeptics: there is still heterogeneity, regionalization not globalization, do not deny changes but
Provide a definition of globalization and explain how anthropology contributes to the study of global flows?
3 Dimensions of Globalization
1Increased trade and economic activity
2Faster and denser communications networks
3Intensified tensions between (and within) cultural groups
1Anthropology offers a better understanding of these global processes with the perspective and lense through
which they chose to pay attention to.
1Anthropologists pay attention to:
1The importance of history
2The everyday tensions and lived experience of globalization – ‘invisibility’ of certain groups of people due to the
focus of attention on the macro political and economic processes of globalization.
3The changing cultural ‘meanings’ that people attach to their lives and their ongoing interpretation and adaptation
1Meaning, the study of meanings with cultural variance in mind and the evolution of this social and cultural
4Identity and the elements of society, and everyday experiences that create it
1Race, gender, nation(ality/hood)vs. citizenship, economic standing.
1Anthropologists are more concerned with the articulation between the global and the local, as opposed to only
focusing on the macro processes that generalize and make assumptions across different conditions.
2Anthropologists look a little harder and say ‘hold on’. These are not unidirectional flows and the world is not
becoming more homogenized or westernized.
3Cultural material always entails interpretation, translation and customization on the part of the receiving subjects.
4Globalization can only be understood in context and differences have to be understood when speaking about
common or shared trends.
5This helps explain Alberto’s metaphor (in Gregory’s Introduction) about ‘the Devil behind the mirror’. It
describes the dissonance that transnational capital and global networks promise and the reality on the
ground. The fact that globalization does not, in many cases, deliver what it promises.
1People, cultures, capital and commodities may be anchored in more than one place, but they are still anchored in a
limited number of specific places, however distant from one another they might be.
2This means that identity is still anchored in specific contexts and situated in particular, culturally shared,
i.e. they would look at the servants of globalization
Who exactly are these people?—sometimes from island-what kind of biographies…do they have though.
That’s something we tend to look at-ignore the lives of people affected by globalization
Anthropologists look at—people the histories,-how they reflect to the changes taking place—real social &
economics taking place