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Girish Daswani
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Tracking Global Flows
By: Jonathan Xavier Inda & Renato Rosaldo
- Five snapshots:
o1. mayan youth, majority unmarried daughters, work as
apparel assemblers at Sam Lucas maquila factory
o2. Germany, concern about the refusal of Turkish
Muslims to integrate into German society. Honor
killings, prevent wives and daughters from participating
in German society.
o3.Mcdonald’s is prominent feature in local landscape in
o4. Northern Nigeria, Indian film become integral in
media scene, influenced stories, fashion and everyday
Hausa population culture.
o5. Hong Kong, talks about female inheritance in 1994.
- These snapshots illustrate globalization:
oGlobalization intensification of global
interconnectedness, suggesting a world full of movement
and mixture, contact and linkages and persistent cultural
interaction and exchange
oComplex mobility and interconnections that characterize
globe today
oWorld where borders and boundaries are porous
peoples and cultures are cast into intense and immediate
contact with each other
-These snapshots at a more specific level high particular
mobility/cultural flow
oCapital, people, commodities, images and ideologies
These are becoming are become intertwined
- Ex: case of Guatemala young women
oTechnology of communication + transportation made
capital more mobile

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oLeading to low wage sites around the globe (in order to
reduce cost of production)
- Ex: case of Germany Turkish migrants
oRepresents post WW2 movement of populations from
less affluent parts of the globe into major urban centers
of ‘developing’ nations
Result different people and cultures are in same
Spaces of “the West find themselves homes
to a host of diverse and incommensurable
- Ex: case of Russia McDonalds
oGlobal standardization of cultural goods, tastes and
practices (clothes, food, music, to film architecture)
oCertain western brands achieved global prominence
oMass consumption becomes primary mediator in the
encounter between cultures
- Ex: Nigeria Indian films
oMedia lets viewers partake in imagined realities of other
oOffer Hausa men and women an alternative world that is
not really unlike their own
ofilms present the viewers a way of engaging tradition
outside their culture but not from the West circulation
of media between non-western countries is important
aspect of global cultural flows
- ex: Hong Kong
othis examine points to how the question of women’s
rights excites political and ideological struggles framed
in terms of cultural authenticity versus foreign influence
tension between = placing gender equality/human
rights centre of society vs. is it an alien western
imposition ?

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

oglobal circulation of western ideologies often made
up of Englitenment world (freedom, welfare, democracy)
ocultural interconnections and tenstions that result at these
ideologies are localized in various places
- world of motion – globalization:
ocapital moves effortlessly – drawing more places into
financial networks
opeople readily (not freely) cut across national boundaries
(spaces where cultures clash are created)
ocommodities move one locality to another – they are
primary mediators in encounter of cultural ‘others’
oimages flicker quickly, providing people new ways of
being in the world
- processes operating on global scale cut across national
boundaries – integrating and connecting cultures
- compressing our sense of time and space – making world feel
smaller and distances shorter
-however no doubt world is experientially shrinking
oinnovations in communication and transporation
technology made it easier and quicker for people and
things to get around
- there are limits to global mobility and connection – not
necessarily that world is shrinking for everyone and in all
- experience of globalization is awkward and uneven process
oex: some people may possess political and economic
resources to trot across the world
many more have little/no access to transport and
means of communication
price of plane ticket is too high for them
othere are large expanses of the planet that are only
tangentially tied into the webs
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