MGEA01H3 Study Guide - Midterm Guide: Johannes Gutenberg, Thomas Edison, New Media

• School: UTSC
• Department: Economics for Management Studies
• Course: MGEA01H3
• Professor: All

Document Summary

Somatically we know through direct sensory perception of our environment 5 senses . Symbolically these are the things we know through someone or something such as parents, friends, Medium derived from the latin word medius , which means middle". Who are the mass media? communication technologies that have potential to reach large audiences in all locations. Revolutionized era where newspaper became popular, books can be stored in libraries. Motion picture and sound recording - thomas edison phonograph: a device that played recorded sound (1877) kinetoscope: early motion picture device that showed short/silent films (1892) sale of recorded music sold and profited a lot (20th century) Broadcast media media can officially be brought to audiences over public airwaves. New media began with the development of the microchip for computers. Describes the historical era that began to emerge in the 60"s as the economic mode of production in most western societies slowly shifted from goods based manufacturing to information based services.