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ISTD01H3 Study Guide - Final Guide: Languages Of South Africa, Wireless Application Protocol, Kaiser Family Foundation

International Studies
Course Code
Leslie Chan
Study Guide

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Alice Huang ISTB01: Need Analysis Proposal November 15, 2010
Dario Leung
Tylor Liang
In 2010, an estimated 5.24 million people in South Africa are living with HIV, an increase
of 300 000 since 2009. The total number of new HIV infections for 2010 is estimated at 410 000.
Of these, approximately 40 000 will be among children. Human Immunodeficiency Virus, most
commonly known has HIV, is a virus that destroys defense cells in the body’s immune system.
They are crucial in helping the body fight infectious diseases. As HIV destroys these helpers, the
victim’s body becomes susceptible to all kinds of diseases. Even a common fever can become
deadly. When the immune system becomes completely deficient, HIV has successfully
transformed to Acquired Immunodeficiency Syndrome (AIDS). Drugs have been developed to
inhibit HIV but there is still no cure. We believe that education and keeping citizens well-informed
of health issues, will improve the quality of life and decrease the numerous cases of deaths caused
by HIV/AIDS in South Africa. Our mission is to enhance HIV/AIDS awareness through the use of
popular information communication technologies, mainly through the medium of radio
To achieve our goal, the most effective and efficient medium to use are radio broadcasting
systems. Radio as a medium is the most effective towards our target group, the common citizens of
South Africa. It requires the least amount of literacy skills that would generally be needed with
reading materials and Internet information sites. Although the literacy rate in South Africa is fairly
high, there are increasingly large masses of people migrating from rural areas of Africa to this
region. In terms of efficiency, radio channels can be accessed for extremely low costs. Much lower
costs than paying for access to the Internet—where cost of Internet in Africa is one of the highest
—and television channels. Not to mention, radio stations can now be accessed through a stereo
player at home, in the car, on phones, and on the Internet. This allows us to reach much greater
number and diversity of audiences and extremely easy for people to access.

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Alice Huang ISTB01: Need Analysis Proposal November 15, 2010
Dario Leung
Tylor Liang
According to loveLife, “radio is South Africa’s most important source of public
information, reaching 97% of the country’s households.” Radio is popular among all age groups,
diversity and classes. For our project, we plan to launch a radio programme educating youths and
adults alike on what HIV/AIDS really is, how it can be prevented, and the various resources
available to them to be aware. We hope to do this in an educational and creative way for audiences
to show interest and engage interactively. These programmes will discuss topics such as safe
sexual practices, what they can do to help combat HIV/AIDS through working together with
family, friends and their community and promoting regular HIV-testing. Audiences can actively
participate by calling in, asking questions where they will be answered on-air by professional
health officials. To address needs of all citizens, these programmes will be broadcast in all South
African official languages and on-air 24 hours a day, 7 days a week.
HIV/AIDS awareness has been around for only a short period of time. It was first detected
in Africa, and soon after in the U.S. When it first appeared, scientists and doctors were oblivious to
what this growing epidemic was. The term AIDS was coined in 1982 and identified as the result of
HIV 2 years later. Although this disease was first discovered in Africa, Western countries have
been in the lead for developing drugs and creating awareness. Not that the African government
didn’t care about this issue, but more so they didn’t have the funds to properly react to it. People in
developing countries began taking the new antiretroviral treatment in 1996 while people in many
others still did not have access to it. In 1993, drugs finally became more affordable for developing
countries and after much hesitancy, became free for South African victims 11 years later. This is
an issue that also needs to be raised in terms of awareness. Why are crucial medical treatments
made so unaffordable to countries where they need it the? In order to help our audiences fully

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Alice Huang ISTB01: Need Analysis Proposal November 15, 2010
Dario Leung
Tylor Liang
understand the epidemic to make a change, we need to cover many angles of this issue and stress
the importance of education and information along with prevention awareness.
This project will benefit the citizens of South Africa and society in general in terms of
health and education. We can accomplish this by not only providing facts for citizens, but
promoting citizens to make well-informed decisions and to become actively involved in helping
this cause. HIV/AIDS is a tragic contagious disease with no cure. Millions will continue to die and
the disease will continuously grow if left alone. HIV/AIDS is no small issue but with everyone in
one joint effort, a difference can be made.
The group selected to be represented is “loveLife”. As the largest HIV prevention program
in South Africa, loveLife focuses on reaching and educating youths to change their lifestyles and
behaviours regarding sex and HIV. Started during September 1999 by combining South African
public health government and community based groups, the organization focused on using media
for deterrence against HIV but also centered around the idea that face to face counseling and
education programs will also show results. South Africa has one of the highest rates of HIV in the
world with over 5.7 millions affected. Over a period of 10 years in South Africa, the mortality rate
per year nearly doubled due to HIV/AIDS. loveLife was chosen because it has already reached
85% of the youths in South Africa and as of 2010 the HIV prevalence rate has increased to 50%.
The organization consists of the South African government, South African non-government
organizations and private foundations. The main funds are provided by the South African
government (departments of health and social development) and the Henry J. Kaiser Family
Foundation. loveLife is mainly comprised of 1200 youth volunteers known as the
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