JOUB01H3 Study Guide - Final Guide: Arjun Appadurai, Global Justice Movement, The Body Shop
Document Summary
Usually also part of the imagined community in relation to time and space. But also created the unified collective identities. So people of the same class would often have a lot more in common in their day to day life, but there is another division (race) that changes how they interact. We have realized that there are many different fragments of race. Identity politics back in the 1970s in london, england in the caribbean, Because they were being refused identity as british people. Tv images + messages were seen to permeate the minds of the country"s people with ideas about the value of products, ideologies, and politics. There tv is able to cross boundaries and literally invade cultures in ways that bodies cannot: the symbol of coke carried meaning of cultural imperialism, symbolizing the spread of us capitalism around the world.
