Study Guides for Management (MGM) at University of Toronto Scarborough (UTSC)

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UTSCMGMA01H3LiFall

MGMA01H3 Study Guide - Midterm Guide: Value Proposition, Tim Hortons, Voice Of The Customer

OC8252347 Page
28 Feb 2016
40
The marketing process: customer needs wants and demands superior value. Chapter 1: marketing- creating and capturing customer value. Marketing: the pro
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Study Guide - Midterm Guide: Brand Equity, Customer Satisfaction, Marketing Myopia

OC3108318 Page
23 Feb 2016
117
Market offering: some combination of products, services, information, or experiences, offered to a market to satisfy a need or a want. Marketing myopia
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Study Guide - Midterm Guide: Strategic Business Unit, Customer Satisfaction, Marketing Myopia

OC44598632 Page
14 Apr 2015
203
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UTSCMGMD02H3Sam J MaglioWinter

MGMD02H3 Study Guide - Midterm Guide: Soltyrei, Confidence Interval, Sports Illustrated

OC16907211 Page
26 May 2014
46
People are boundedly rational imperfect processor, inconsistent, emotional, poorly calibrated; people often need help to make good decisions. People ar
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UTSCMGMA01H3Janelle LeboutillierFall

Midterm.doc

OC9779637 Page
14 May 2013
80
Cmkt200 da0/db0 - marketing ii (deu_cmkt200s09_01) > tools > my grades > view attempts > review assessment: cmkt 200 de. Time elapsed 1 hours, 49 minut
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UTSCMGMA01H3Janelle LeboutillierSummer

MGMA01H3 Study Guide - Quiz Guide: Microsoft Office Xp, Promotional Mix, Taco Bell

OC9779614 Page
14 May 2013
44
Cmkt200 da0/db0 - marketing ii (deu_cmkt200s09_01) > tools > my grades > view attempts > review assessment: cmkt200 quiz 4. Time elapsed 1 hours, 6 min
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UTSCMGMA01H3Janelle LeboutillierSummer

MGMA01H3 Study Guide - Quiz Guide: Coleslaw, List Price, Theodore Levitt

OC9779612 Page
14 May 2013
33
The process that involves the study of similarities and differences among consumers in two or more nations or societies is called: The primary function
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UTSCMGMA01H3Janelle LeboutillierSummer

MGMA01H3 Study Guide - Quiz Guide: Pete Townshend, Fishing Tackle, Internal Communications

OC9779613 Page
14 May 2013
61
Differences between consumers" expectations about a service and their experience with the service are identified through: The d cor of the hard rock ca
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UTSCMGMA01H3Janelle LeboutillierSummer

MGMA01H3 Study Guide - Quiz Guide: Longrun, Orbitz, Canadian Red Cross

OC9779612 Page
14 May 2013
64
Since ocean spray products are available at nearly all supermarkets, there was no need to include dealer information. Its members pay an annual fee of
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UTSCMGMA01H3Alison Jing XuFall

MGMA01H3 Study Guide - Midterm Guide: Geek Squad, Web 2.0, Loyalty Program

OC452086 Page
19 Nov 2012
127
Mgtb04h3 lecture 01 midterm review marketing is a process of determining customer needs and wants and then developing a product to satisfy them and sti
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UTSCMGMD02H3Bill Mc ConkeyWinter

MGTC20 Midterm.docx

OC561021 Page
12 Apr 2012
47
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UTSCMGMC13H3Tarun DewanFall

All you need to know for midterm: question & answer summaries for chapter 1 to 5

10 Page
15 Feb 2012
41
Chapter 1: define the 5 elements of pricing strategy and illustrate how they work in concert to maximize profitability. Value creation value creation i
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