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Study Guides for Management (MGM) at University of Toronto Scarborough (UTSC)


UTSCMGMA01H3Cindy ChanWinter

MGMA01 Final: Principle of Marketing - Product

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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Study Guide - Final Guide: Disintermediation, High Visibility, Mobile Marketing

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Experiences are products: vodka, car, lamp, shoe, phone. Two broad classifications: business products, consumer products. Bought by individuals and org
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Study Guide - Final Guide: Information Management, Online Advertising, Advertising Mail

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UTSCMGMA01H3LiFall

MGMA01H3 Study Guide - Final Guide: New Product Development, Store Brand, Brand Equity

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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Study Guide - Final Guide: Plastic Surgery, Marketing Mix, New Product Development

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A product bought by individuals and organizations for further processing or for use in conducting a business: material and parts raw materials, farm pr
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Study Guide - Final Guide: Nyquil, Clairol, Headon

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UTSCMGMC30H3Professor Graham BrownFall

MGMC30H3 Study Guide - Final Guide: Jargon, Fidgeting, Marketing Mix

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Sponsorships at one point only looked at what the organization wanted to donated their dollars towards, what their employees were akin to supporting. L
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UTSCMGMC02H3Bill Mc ConkeySummer

MGMC02H3 Study Guide - Final Guide: Autobiographical Memory, Semantic Memory, Echoic Memory

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Consumer memory: a personal storehouse of knowledge about products and services, shopping, and consumption experiences. Retrieval: the process of remem
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UTSCMGMD02H3Bill Mc ConkeyWinter

MGTC20 Final.docx

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Shortcuts can yield very close approximation to the optimal answers, but can also lead to predictable biases & inconsistencies. Will focus on 2 related
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UTSCMGMC11H3Bill Mc ConkeyWinter

MGTC21 Study Notes - CH 3.docx

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Brand positioning - designing a company offering & image so it occupies a distinct. & valued place in consumer minds (heart of marketing strategy: find
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UTSCMGMC11H3Bill Mc ConkeyWinter

MGTC21 Study Notes - CH 2.docx

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What resides in mind of customers: customer-based brand equity differential effect that brand knowledge has on consumer response to the marketing of th
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UTSCMGMC02H3Kyeongheui KimFall

MGMC02H3 Study Guide - Final Guide: Dogma, Frugality, Social Psychology

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Post-decision dissonance: feeling of anxiety over whether the correct decision was made. ie. whether you should have bought a shirt or a skirt. Most li
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