Study Guides (256,177)
CA (124,572)
UTSC (8,072)
MDSA01H3 (135)
Ted Petit (26)
Final

MDSA02 5 page studyguide: definitions, explanations and examples from Petit's lectures

6 Pages
136 Views

Department
Media Studies
Course Code
MDSA01H3
Professor
Ted Petit

This preview shows pages 1-2. Sign up to view the full 6 pages of the document.
Media - socially-realized structures of communication, where structures include both
technological forms and their associated protocols, and where communication is a cultural
practice, a ritualized collocation of different people on the same mental map, sharing or
engaged with popular ontologies of representation .
Progress- History shows a typical progression of information technologies, from
somebody’s hobby to somebodys industry; from jury-rigged contraption to slick production
marvel; from a freely accessible channel to one strictly controlled by asingle corporation or
cartelfrom open to closed systems. Eventually, entrepreneurs or regulators smash apart
the closed system, and the cycle begins anew.
Videodrome
The wheel . . . is an extension of the foot. The book is an extension of the eye . . . clothing,
an extension of the skin . . . electric circuitry, an extension of the central nervous system.
Media, by altering the environment, evoke in us unique ratios of sense perceptions. The
extension of any one sense alters the way we think and actually the way we perceive the
world.
- Marshal Mcluhan, The Medium is the Massage (1967)
Most scholars emphasize the films paranoid dimension of social manipulation and mind
control, which connects individual anxieties about identity engulfment and transformation
through media images with political analysis that asks questions about who wields media
power and to what ends. The films political and social implications are also much more
serious: deep and widespread, offering a kind of postmodern paranoid model of
manipulation of helpless private individuals by predatory corporate forces under conditions
of universal technological penetration and colonization. At the same time, the protagonists
psyche and body become the uncontrollable landscape of transgressive sexuality, boundary-
less transformation and abjection, and murderous violence.
William Beard, The Artist as Monster: The Cinema of David Cronenberg (2001)
James Carey
Marked the separation between transportation and communication
Before telegraph, transportation and communication were synonymous; the telegraph
(including earlier line-of-sight optical forms, allowed symbols to move independently of and
faster than transport.
The telegraph helped shape a range of business practices:
www.notesolution.com
The great theoretical significance of the technology lay not merely in the separation but
also in the use of the telegraph as both a model of and a mechanism for control of the
physical movement of things, specifically for the railroad. That is the fundamental
discovery: not only can information move independently of and faster than physical entities,
but it also can be a simulation of an control mechanism for what has been left behind. . .
Before the use of the telegraph to control switching, the Boston and Worcester Railroad, for
one example, kept horses every five miles along the line, and they raced up and down the
track so that their riders could warn engineers of impending collisions.
Brought diverse regional centers of buying and selling under a unified price and market
system and the need for the creation of standard time zones
Arbitrage: buying cheap and selling dear by moving good around in space.
The significance of the telegraph does not lie solely in the decline of arbitrage; rather, the
telegraph shifts speculation into another dimension. It shifts speculation form space to
time, from arbitrage to futures. After the telegraph, commodity trading moved from trading
between places to trading between times.
Transmission View and Ritual View of Communication
Transmission: commonest view; defined by terms such as sending, transmitting, or
giving information to others; the movement of signals or messages for the purpose of
control. Across space.
Communication is a process whereby messages are transmitted and distributed in space
for the control of distance and people.
Newspaper: a medium for disseminating news and knowledge.
Ritual: view of communication indebted to religion; the transmission of intelligent
information but in the construction and maintenance of an ordered, meaningful cultural
world that can serve as a control and container for human action. In place.
Newspaper: Reading the newspaper less a sending or gaining information but akin to
attending a religious ritual in which a particular view of the world is portrayed and
confirmed. The model here is not that of information acquisition, though such acquisition
occurs, but of dramatic action in which the reader joins a world of contending forces as an
observer at a play.
Innis
www.notesolution.com

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
Media - socially-realized structures of communication, where structures include both technological forms and their associated protocols, and where communication is a cultural practice, a ritualized collocation of different people on the same mental map, sharing or engaged with popular ontologies of representation. Progress- History shows a typical progression of information technologies, from somebodys hobby to somebodys industry; from jury-rigged contraption to slick production marvel; from a freely accessible channel to one strictly controlled by asingle corporation or cartelfrom open to closed systems. Eventually, entrepreneurs or regulators smash apart the closed system, and the cycle begins anew. Videodrome The wheel . . . is an extension of the foot. The book is an extension of the eye . . . clothing, an extension of the skin . . . electric circuitry, an extension of the central nervous system. Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and actually the way we perceive the world. - Marshal Mcluhan, The Medium is the Massage (1967) Most scholars emphasize the films paranoid dimension of social manipulation and mind control, which connects individual anxieties about identity engulfment and transformation through media images with political analysis that asks questions about who wields media power and to what ends. The films political and social implications are also much more serious: deep and widespread, offering a kind of postmodern paranoid model of manipulation of helpless private individuals by predatory corporate forces under conditions of universal technological penetration and colonization. At the same time, the protagonists psyche and body become the uncontrollable landscape of transgressive sexuality, boundary- less transformation and abjection, and murderous violence. William Beard, The Artist as Monster: The Cinema of David Cronenberg (2001) James Carey Marked the separation between transportation and communication Before telegraph, transportation and communication were synonymous; the telegraph (including earlier line-of-sight optical forms, allowed symbols to move independently of and faster than transport. The telegraph helped shape a range of business practices: www.notesolution.com
More Less
Unlock Document


Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit