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Final

Everything you need to know for the final media exam: lectures and textbook notes

6 Pages
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Department
Media Studies
Course Code
MDSA02H3
Professor
Ted Petit

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Media Study Guide
**Key Concepts that will be covered on the Final Exam
Lecture 2 Key Points
Technology encourages major changes in social organization
History of communication is important to human history
All contemporary and communication technologies are extensions of basic, innate human
communication capacities.
Technological Determinism: Technological determinism is a reductionist theory that
presumes that a society's technology drives the development of its social structure and
cultural values. Technology and new technologies are seen as the primary cause of
major social and historical changes at the macro level of social structure, and at the
micro-social level in terms of their profound social and psychological influences on
individuals.
Tends to operate within a continuum: extreme, weak, voluntarists,
Extreme: People think IT will radically transform society and our ways or thinking,
believe IT is the pure reason for widespread societal changes
Weak: technology key factor that may facilitate such changes in society or behaviour
Voluntarists: emphasize individual control over the individual tools e.g.I get to choose,
no one can impose it on me”
Cultural materialism or socio-cultural determinism: development of a technology rises
in response to specific socio-political, historical and culturally specific contexts
Pessimistic form: writings of Jacques Ellul, possessing the view that technology has a
will of its own
Optimistic: faith in progress
Idea of Progress : 18th century, enlightenment, technology=progress
“We shape our tools and thereafter our tools shape us.” ---technological
determinism
The tools we use to think change the ways in which we think” ---technological
determinism
What did you learn in MDSA02=> discuss Idea of Progress, sheds light on the negative
aspects of technological change
Lecture 3 Key Points
Symbols
Media are socially realized structures of communication, where structures include both
technological forms and their associated protocols, and where communication is a
cultural practice, a ritualized collocation of different people on the same mental map,
sharing or engaged with popular ontologies of representation
How is watch a form of media: were on the same mental map
Gutenberg and the Printing Press: illiterate population, oral culture, priest would
announce news, church has control over the masses
global village, which refers to the idea that mass communication allows a village-like
mindset to apply to the entire world
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Media Study Guide
The medium is the message, McLuhan argues that technologies are not simply
inventions which people employ but are the means by which people are re-invented.
James Careys argument that the telegraph marks the separation between transportation
and communication; marks a fundamental shift in understandings of space and time; and
points to the collapse of the ritual and transmission views of communication.
Before telegraph, transportation and communication were synonymous; the telegraph
(including earlier line-of-sight optical forms, allowed symbols to move independently of
and faster than transport
Print technology created the public. Electronic technology created the mass.
McLuhan
Videodrome
David Cronenberg , Canadian director of Videodrome
character Brian O'Blivion as a stand-in for Marshall McLuhan.
Most scholarsemphasize the films paranoid dimension of social manipulation and
mind control, which connects individual anxieties about identity engulfment and
transformation through media images with political analysis that asks questions about
who wields media power and to what ends. The films political and social implications
are also much more serious: deep and widespread, offering a kind of postmodern
paranoid model of manipulation of helpless private individuals by predatory corporate
forces under conditions of universal technological penetration and colonization. At the
same time, the protagonists psyche and body become the uncontrollable landscape of
transgressive sexuality, boundary-less transformation and abjection, and murderous
violence.
The Television Screen is the Retina of the Mind's Eye”
Singularity
Technological singularity refers to the hypothesis that technological progress will become
extremely fast, and so make the future unpredictable and qualitatively different from
today.
In the canonical usage, it defines the moment an object being pulled into a black hole
passes a point beyond which nothing about it, including information, can escape. In other
words, although an objects entry into a black hole is steady and knowable, once it passes
this discrete point absolutely nothing about its future can be known. This disruption on
the way to infinity is called a singular event — a singularity.
innovations in computer power would enable us to design computers more intelligent than
we are; these smarter computers could design computers yet smarter than themselves, and
so on, the loop of computers-making-newer-computers accelerating very quickly towards
unimaginable levels of intelligence.
If we make an Artificial Intelligence (or AI), which in turn makes a greater AI, ad
infinitum, then their futures are unknowable to us, just as our lives are unfathomable to a
slug. So the singularity becomes, in a sense, a black hole, an impenetrable veil hiding our
future from us.
He demonstrated that this kind of exponential acceleration isnt unique to computer
chips; its happening in most categories of innovation driven by information, in fields
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Description
Media Study Guide **Key Concepts that will be covered on the Final Exam Lecture 2 Key Points Technology encourages major changes in social organization History of communication is important to human history All contemporary and communication technologies are extensions of basic, innate human communication capacities. Technological Determinism: Technological determinism is a reductionist theory that presumes that a societys technology drives the development of its social structure and cultural values. Technology and new technologies are seen as the primary cause of major social and historical changes at the macro level of social structure, and at the micro-social level in terms of their profound social and psychological influences on individuals. Tends to operate within a continuum: extreme, weak, voluntarists, Extreme: People think IT will radically transform society and our ways or thinking, believe IT is the pure reason for widespread societal changes Weak: technology key factor that may facilitate such changes in society or behaviour Voluntarists: emphasize individual control over the individual tools e.g. I get to choose, no one can impose it on me Cultural materialism or socio-cultural determinism: development of a technology rises in response to specific socio-political, historical and culturally specific contexts Pessimistic form: writings of Jacques Ellul, possessing the view that technology has a will of its own Optimistic: faith in progress th Idea of Progress : 18 century, enlightenment, technology=progress We shape our tools and thereafter our tools shape us. ---technological determinism The tools we use to think change the ways in which we think ---technological determinism What did you learn in MDSA02=> discuss Idea of Progress, sheds light on the negative aspects of technological change Lecture 3 Key Points Symbols Media are socially realized structures of communication, where structures include both technological forms and their associated protocols, and where communication is a cultural practice, a ritualized collocation of different people on the same mental map, sharing or engaged with popular ontologies of representation How is watch a form of media: were on the same mental map Gutenberg and the Printing Press: illiterate population, oral culture, priest would announce news, church has control over the masses global village, which refers to the idea that mass communication allows a village-like mindset to apply to the entire world www.notesolution.com
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