MDSB03H3 : Reading Notes.docx
Document Summary
Blue isn t important since it blends in with other things. What s important is the red purple of the cap bottle & the girl s lips despite that the rest of her face doesn t show. Bottle top + lips = taste (oral connection) The object should have the same color and shapes as what we make of the world. Having the object be the same color as the person s clothes. The actual thing in the real world to which a word or concept points. Is external to the sign, whereas the signified is part of the sign. Represents a value & its interchangeability with other things gives them value. States what isn t included verbally or is irrelevant. Orange-gold colour or the sun= warm, natural, pure, light. This makes the consumer believe that the two objects have the same quality. Minimizing colour makes everything look like it was made for each other, but it s not realistic.
