MDSB03H3 Study Guide - Midterm Guide: Commodity Fetishism, Heterosexuality, Ogilvy & Mather
Document Summary
Advertising: is an activity for media space and time, its used to persuade and states its presence. Advertising is medium for selling and reflects the social concerns and ads creates new ideas. An example would be slave ads, and it helped with the prospering of the us economy. Fashion: the model t ford was started giving way to the emergence of fashion in society. Through general motor cars style of an independent individual started to form. Also, grilles lipovetsky argues that the principle of fashion is obsolescene on the basic of style to material goods other than clothing and to a broad spectrum of people. An example would be procter and gamble advertisement of ivory soap, which could be used in bath and laundry. As audiences we tend to take ideologies for granted. Also, the dominant people in society control these ideologies and control the system.
