MDSB03H3 Midterm: MDSB03 Midterm Answer key
Document Summary
Multiple choice questions: 1 point each (40 points possible) *complete the multiple choice portion on the scantron sheet using a #2 pencil. Be sure to note the question number and mark it accurately: the short advertising segments presented on television during breaks in the programing are called, spots, copy, ether advertising d, product placements. Revolution: barkers or criers, carved figurines, hand lettered flyers, testimonials, by the 1920s advertisers see the significance of selling more than just goods and services. Interpellation: the got milk? campaign that presents different celebrities sporting milk mustaches is an example of what sort of advertising convention, repeat motif, counter bricolage. Intertextuality c: differentiation, which was not a major influence on the creation of modern advertising by the 1920s, rising literacy rates, development of transportation technologies like the steam train, move toward market segmentation d. Match the mid-century american ad-man with the creative philosophy: leo burnett, rosser reeves, david ogilvy, bill bernbach.
