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MDSA02 5 page studyguide: definitions, explanations and examples from Petit's lectures

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University of Toronto Scarborough
Media Studies
Ted Petit

Media - socially-realized structures of communication, where structures include both technological forms and their associated protocols, and where communication is a cultural practice, a ritualized collocation of different people on the same mental map, sharing or engaged with popular ontologies of representation. Progress- History shows a typical progression of information technologies, from somebodys hobby to somebodys industry; from jury-rigged contraption to slick production marvel; from a freely accessible channel to one strictly controlled by asingle corporation or cartelfrom open to closed systems. Eventually, entrepreneurs or regulators smash apart the closed system, and the cycle begins anew. Videodrome The wheel . . . is an extension of the foot. The book is an extension of the eye . . . clothing, an extension of the skin . . . electric circuitry, an extension of the central nervous system. Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and actually the way we perceive the world. - Marshal Mcluhan, The Medium is the Massage (1967) Most scholars emphasize the films paranoid dimension of social manipulation and mind control, which connects individual anxieties about identity engulfment and transformation through media images with political analysis that asks questions about who wields media power and to what ends. The films political and social implications are also much more serious: deep and widespread, offering a kind of postmodern paranoid model of manipulation of helpless private individuals by predatory corporate forces under conditions of universal technological penetration and colonization. At the same time, the protagonists psyche and body become the uncontrollable landscape of transgressive sexuality, boundary- less transformation and abjection, and murderous violence. William Beard, The Artist as Monster: The Cinema of David Cronenberg (2001) James Carey Marked the separation between transportation and communication Before telegraph, transportation and communication were synonymous; the telegraph (including earlier line-of-sight optical forms, allowed symbols to move independently of and faster than transport. The telegraph helped shape a range of business practices:
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