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Department
Media Studies
Course
MDSA02H3
Professor
Ted Petit
Semester
Winter

Description
The Concept of Mass Audience Radio and television seen as mass communication and characterizes many people as the mass. The mass audience is the foundation of the medias economic and cultural power. Requirements for Mass Audience Statistical Thinking Audience Measurement New Science of Sociology The mass, then, is a heterogeneous collection of individuals who are separate from one another and act autonomously. (p. 7); The shape of mass audience was revealed by quantifying selected attributes of individual audience members and aggregating the results. Of central importance were the selections people made from available media offerings. (p. 8-9) Criticisms of the Mass Audience Concept Obsolete no such thing as a mass audience Simplistic issues of taste and class; taste segments might be
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