Language and Media Final Exam 2013

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Department
Media Studies
Course
MDSB02H3
Professor
Michael Petit
Semester
Fall

Description
Language and Media EXAM review sheet Saturday, December 7 2013h @ 2pm—4:30pm (Room SW143) Part 2: Short answer, no more than 1 single handwritten page (or 2 pages double spaced) in an exam booklet. Plan to write complete sentences in paragraph form. Point form answers do not score full points. 1. Based on advertising image(s) provided in the exam, explain Roland Barthes’ concepts of denotation, connocation, anchorage and relay. Sum up with an explanation of why these are useful concepts to understand in the study of media. Understandably, media studies are an interdisciplinary field built from theories. Humanities, Social Science, Psychology and all kinds of theoretical base notions sum up media as a critical field of study. A great portion of media understanding is subjective; strongly based on perspectives and personal accounts. More so, media understanding varies from culture to culture—our understanding of what is media and how it works is not the same as thoughts from people in se, China. Barthes’ concept of denotation, connotation and anchorage is mandatory in this field, for the simple fact that it encourages the examination of media as a whole. For instance, any of Fraud’s theories can be viewed different per eye. It’s a matter of examining the denotation—what Fraud literally meant—versus analyzing the connotation of it all. Taking your own understanding of the matter. Caption: Caption serves a general function. They “anchor” the meaning of an image. Without a caption, a picture might be read in many different ways. The reading of a caption might even overspell, any specific readings at all, leaving the image with either any meaning or no particular meaning. Barthes claimed that captions are pervasive and influential largely because we would be traumatized by images with no directed meaning imposed on them Anchorage: A couple of text that provides the link between the image and its context. The text provides relevance to the reader Relay: Is a reciprocal relation between text and pictures, in that each contributes its own part of the overall messages. Signified: (according to Barthes) the concept associated with a particular signifier. Together, signifier and signifier make up a sign. Signified is accordingly a broad term for meaning, within which a number of more precise distinctions are drawn in semantics and pragmatics. Denotation: Images may be recognized because of visual likeness. Visual images is ionic, in consisting of signs that visually resemble what they mean. Connotation: vary to some extent from interpreter to interpreter and from case to case. It depends on where you look from when what beliefs attitude in mind. 2. Apply the sociolinguistic model of personal narratives provided by Labov and Waletzky (p.101) to a short first person narrative provided at the exam. (The narrative chosen will be selected from p. 162). Analyze the narrative and sum up with an explanation why you think this is a useful concept to understand. A “fully formed” narrative is nevertheless generally described, according to this model, as one, which has evidence of all six schemas in the order presented above. The schemas provides a way of linking formal evidence in the narration itself Schema or stage Function Abstract Signals what the story is about Orientation Provides the who? What? When? And where? Of the story: usually descriptive Complicating Action Provides the what happened? Part of the story and is the core narrative category Evaluation Provides the so what? Element highlights what is interesting to narrator or addressee: reveals how participants in the story felt Resolution Provides the “what finally happened?” Coda Signals the end of the story and may be in the form of a moral or lesson Analyze the narrative: (1) Tsunami tragedy: your emails I went to Pondicherry, on the coast with my wife and two sons for the weekend. I was playing in the sea with my sons when we first noticed the water coming in higher than usual. I wasn’t alarmed as the sea was so clan that day. As the seconds passed, we saw the waves picking up momentum. By that time, my boys and I were walking back. When I turned and saw the waves gaining speed and height, I knew there was something wrong. I just screamed at my sons to run. We saw another couple by the beach taking photographs and they were much slower in reacting. As we ran into the dining area of the resort the water had climbed to a height of 8—10 feet and was coming on like a wall. I shouted at the restaurant manager that the sea was coming in and ran to the first floor. From there, I saw the sea crash into the restaurant. I ran to our room and pulled my wife out. Just then we saw the water had come around the resort and we were surrounded. Just as I was expecting the water to crash int
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