MDSB02H3 Study Guide - Final Guide: Roland Barthes, Connotation, Media Studies
Document Summary
Part 2: short answer, no more than 1 single handwritten page (or 2 pages double spaced) in an exam booklet. Plan to write complete sentences in paragraph form. Point form answers do not score full points: based on advertising image(s) provided in the exam, explain roland barthes" concepts of denotation, connocation, anchorage and relay. Sum up with an explanation of why these are useful concepts to understand in the study of media. Understandably, media studies are an interdisciplinary field built from theories. Psychology and all kinds of theoretical base notions sum up media as a critical field of study. A great portion of media understanding is subjective; strongly based on perspectives and personal accounts. More so, media understanding varies from culture to culture our understanding of what is media and how it works is not the same as thoughts from people in se, china.
