MDSB03 Midterm Prep.docx

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Media Studies
Stacy Jameson

Keywords/Concepts/People: Advertising: is an activity for media space and time, its used to persuade and states its presence. Advertising is medium for selling and reflects the social concerns and ads creates new ideas. An example would be “slave” ads, and it helped with the prospering of the US economy Fashion: The model T Ford was started giving way to the emergence of fashion in society. Through general motor cars style of an independent individual started to form. Also, Grilles Lipovetsky argues that the principle of fashion is obsolescene on the basic of style to material goods other than clothing and to a broad spectrum of people. An example would be Procter and Gamble advertisement of ivory soap, which could be used in bath and laundry Ideology: a worldview set of beliefs. Sets ideas, values, and assumptions. As audiences we tend to take ideologies for granted. Also, the dominant people in society control these ideologies and control the system. An example would be the film we saw called “They live”, where we see ads are different in meaning and one of the banners indicated the idea of heterosexuality. Commodity Fetishism: commodity fetishism is the perception of the social relationships involved in production, not as relationships among people, but as economic relationships among the money and commodities exchanged in market trade. under capitalism everything that can be exchanged becomes a commodity, even labor. So by selling your labor to an employer you are commoditizing yo
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