-advertising encourages the celebration of brands and consumption, no matter what the specific product
being advertised is, or how that product was made.
- because of mass production, people bought and used mass produced goods from big centrally
organized companies. New ways of relating to the objects of everyday life, the material culture of a
consumer society developed.
-refers to how we construct our identities through the consumer products that inhabit our lives
-style changes made independent of utility; obsolescence on the basis of style
- "making do" with what one has
-practice used by marketers and advertisers to "borrow" and sell as commodities aspects
of bricolage style
-exaggerated language to promote a product
-an image that refers to something beyond its individual components, something that acquires symbolic
significance, icons represent universal concepts, emotions and meanings.
-societies shifted from protestant work ethic, civic responsibility, and self-denial to legitimizing ideas
of leisure, spending and individual fulfillment
- the particular method you use to achieve something
- a plan that is intended to achieve a particular purpose
- multi-coloured images for the first time. It was used in greeting cards and the marketing of toys
- is negative appeals that jolt the consumers into a fear of social consequences that commodity
consumption can prevent. For example, Lysol disinfectant argues that "She only had herself to blame"
as people judge the woman's skin in the ad as too old for her husband
- the shift from the speaking down to the consumer to a person to person discourse. A language of
advertising that involves the consumer experience and invites the reader to become a part of that
journey. Accomplished through testimonial spreads and directly addressing reader. “Advice” from other users
-public crier (also “Talker”) on the streets to attract passerbyers to events
-to be a sign of sth/symbolized
-an idea suggested by a word in addition to its main meaning.
- to recognize or show that two things are not the same
-a feeling of sadness mixed with pleasure and affection when you think of happy times in the past
-a formal written statement about the quality of sth
-a set of ideas that an economic or political system Is based on; one held by a particular group that
influences the way people behave
- To promise more than is delivered
eg. Create the image of the food that you could never recreate in your own kitchen
Cult of thinness
-a way of life, an attitude or an idea of thinness or slim (stereotype)
- the system of sign from which the product draws its image
-a repetition of design, pattern or ideas.
-a set of objects, a situation , a chain of events, which shall be the formula of that particular emotion
-is a marketing strategy that invol