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Department
Management (MGM)
Course
MGMA01H3
Professor
Janelle Leboutillier
Semester
Summer

Description
Question 1 1 out of 1 points OceanSpray.com has a website that describes the company's products. The website also includes recipes nutritional information and recipes featuring Ocean Spray products. Since Ocean Spray products are available at nearly all supermarkets, there was no need to include dealer information. Ocean Spray uses a(n) _____ website. Selected Answer: promotional Correct Answer: promotional Question 2 1 out of 1 points GolfWeb.com, is a-popular website for golfing enthusiasts. Its members pay an annual fee of $39.95 to get discounts on merchandise and to trade tips and stories about the best courses and the toughest holes in its chat rooms. This is a description of a website with a strong _____ design element. Selected Answer: community Correct Answer: community Question 3 1 out of 1 points Suppose you are designing a marketing website and you would like it to be as user-friendly as possible. In particular, you do not want repeat customers to have to enter in their address, e-mail, telephone number, and credit card data every time they make an online purchase. Rather, you would like your website to recognize each customer by name every time he or she visits the website and to retrieve all the information about that customer automatically whenever he or she wishes to make a purchase. To achieve this goal, you should use: Selected Answer: cookies. Correct Answer: cookies. Question 1 out of 1 points 4 Multichannel marketing: Selected Answer: is accurately described by all of the above. Correct Answer: is accurately described by all of the above. Question 1 out of 1 points 5 _____ are electronic gateways to the World Wide Web that supply a broad array of news and entertainment, information resources, and shopping services. Selected Answer: Portals Correct Answer: Portals Question 1 out of 1 points 6 The key difference between the traditional marketplace and the new marketspace is that the marketspace is a(n) _____ environment. Selected Answer: electronic Correct Answer: electronic Question 0 out of 1 points 7 Which of the following statements about cost and its impact on online shopping is true? Selected All of the above statements about cost and its impact on Answer: online shopping are true. Correct The belief that many consumer items can be purchased for the Answer: same price or cheaper on the Internet. Question 0 out of 1 points 8 The main difference between a portal and a bot is that a portal: Selected contributes to online consumer convenience but bots contribute Answer: to customization. Correct provides access to a broad array of information resources and Answer: shopping services while bots are used mostly for comparison shopping. Question 1 out of 1 points 9 In the marketspace, consumers can tell marketers exactly what their requirements are, making customization of a product or service to fit the buyer's exact needs possible. This means that marketers can use electronic commerce to enhance customer value by contributing to: Selected Answer: form utility. Correct Answer: form utility. Question 10 1 out of 1 points Matthew is planning a trip to Mexico for spring break. One night about midnight, he decides to visit Orbitz, the electronic reservation system, to book his flight using the computer in his dorm room. It takes him about 5 seconds to connect to Orbitz where he is prompted to enter his preferred travel dates and times and to specify which of several criteria such as schedule or price is most important to him. Matt is on a tight budget, so he checks price. A second or two after submitting this information, data about several flights on various airlines, arranged from least to most expensive, appears on his computer screen. He requests seats on the connection that best meets his budget and scheduling preferences and receives instantaneous confirmation of his reservation. After providing his credit card number he prints out a copy of his itinerary. The total time to complete the transaction is less than five minutes. Orbitz created customer value for Matt by contributing to which of the following forms of utility? Selected Answer: all the above utilities Correct Answer: all the above utilities Question 11 1 out of 1 points _____ is the Internet/Web-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail. Selected Answer: Viral marketing Correct Answer: Viral marketing Question 12 0 out of 1 points Marketers produce a customer experience through seven website design elements. Which of the following is NOT one of those design elements? Selected Answer: community Correct Answer: cost Question 1 out of 1 points 13 Which of the following is NOT one of the six reasons why consumers say they prefer to shop online? Selected Answer: cookies Correct Answer: cookies Question 1 out of 1 points 14 Which of the following characteristics of online shopping contributes to its convenience? Selected Customers don't have to fight traffic, find a parking space, Answer: walk long aisles, or stand in store check-out lines. Correct Customers don't have to fight traffic, find a parking space, Answer: walk long aisles, or stand in store check-out lines. Question 0 out of 1 points 15 When Andrea visited www.disneystore.com, she looked at several different classic Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart. She next went to checkout where she confirmed that she wanted to buy the two stuffed animals, typed in her address, and concluded the transaction by providing her credit card information. In terms of customer experience, this example describes the _____ design element. Selected Answer: connection Correct Answer: commerce Question 16 1 out of 1 points The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is: Selected Answer: place. Correct Answer: place. Question 0 out of 1 points 17 When should a marketer make a careful study of product failures? Selected Answer: in any or all of these conditions Correct Answer: when preparing to launch a new product Question 0 out of 1 points 18 Many who attend circuses particularly look forward to the performances that use lions, tigers, elephants monkeys, and other animals and get a great deal of pleasure from watching these acts. There are also a lot of people who enjoy the other circus acts but feel strongly that these animals are being abused because they are forced to perform. This example indicates it is not always easy to act in accordance with the: Selected Answer: market aggregation strategy. Correct Answer: marketing concept. Question 1 out of 1 points 19 Customer relationship management (CRM) is most closely related to the _____ era in the evolution of marketing. Selected Answer: marketing concept Correct Answer: marketing concept Question 0 out of 1 points 20 Beginning in the 1960s, many companies endorsed the marketing concept and defined the purpose of their business as the creation and retention of satisfied customers. Implementation of the concept: Selected followed quickly as employees adjusted rapidly to the new Answer: orientation. Correct proved to be very difficult. Answer: Question 21 0 out of 1 points Many environmentally friendly products have been costly to produce, and consumers have not been willing to pay a premium for them. As a result, companies often question if they can be both _____ and competitive. Selected Answer: fiscally responsible Correct Answer: socially responsible Question 22 1 out of 1 points The Canadian Red Cross created a series of advertisements encouraging viewers to donate blood. After viewing the advertisement, Amanda went to the local Red Cross office and donated a pint of blood. Afterwards, Amanda returned home feeling satisfied that she had performed a good deed. Was this a marketing exchange? Selected yes, because the donated blood was exchanged for a Answer: feeling of satisfaction. Correct yes, because the donated blood was exchanged for a Answer: feeling of satisfaction. Question 0 out of 1 points 23 A market orientation towards consumers and competitors requires: Selected the development of multiple target markets and marketing Answer: mixes. Correct involvement of managers and employees throughout the Answer: firm. Question 1 out of 1 points 24 Which of the following environmental factor(s) could have caused Toyota to decide to build a manufacturing plant in Canada instead of continuing to export their cars from Japan? Selected Answer: all of these answers are correct Correct Answer: all of these answers are correct Question 1 out of 1 points 25 Marketing seeks to discover the needs and wants of prospective customers and satisfy them. Essential to this process is the idea of exchange. To marketing people, exchange refers to the: Selected process whereby a buyer and seller trade something of Answer: value. Correct Answer: process whereby a buyer and seller trade something of value. …..summer 2009…. Question 1 1 out of 1 points Which of the following marketing tools contribute to the convenience of online shopping? Selected Answer: bots Correct Answer: bots Feedback: A bot is an electronic shopping agent or robot that combs websites to compare prices and product features. Question 2 0 out of 1 points Monster.com is a leading online, job-hunting website. A person hunting a new job does not have to look at every listing at the website. He or she can type in a job description, and monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings. Monster.com used _____ to send its e-mail updates, which included ads from other businesses. Selected Answer: e-mail intermediation Correct Answer: permission marketing Feedback: Permission marketing is the solicitation of a consumer's consent to receive e- mail and advertising based on personal data supplied by the consumer. Question 1 out of 1 points 3 ____
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