Question 1 1 out of 1 points
OceanSpray.com has a website that describes the company's products. The website
also includes recipes nutritional information and recipes featuring Ocean Spray
products. Since Ocean Spray products are available at nearly all supermarkets,
there was no need to include dealer information. Ocean Spray uses a(n) _____
website.
Selected Answer: promotional
Correct Answer: promotional
Question
2 1 out of 1 points
GolfWeb.com, is a-popular website for golfing enthusiasts. Its members pay an
annual fee of $39.95 to get discounts on merchandise and to trade tips and stories
about the best courses and the toughest holes in its chat rooms. This is a
description of a website with a strong _____ design element.
Selected Answer: community
Correct Answer: community
Question
3 1 out of 1 points
Suppose you are designing a marketing website and you would like it to be as
user-friendly as possible. In particular, you do not want repeat customers to have
to enter in their address, e-mail, telephone number, and credit card data every
time they make an online purchase. Rather, you would like your website to
recognize each customer by name every time he or she visits the website and to
retrieve all the information about that customer automatically whenever he or she
wishes to make a purchase. To achieve this goal, you should use:
Selected Answer: cookies.
Correct Answer: cookies.
Question 1 out of 1 points
4
Multichannel marketing:
Selected Answer: is accurately described by all of the above.
Correct Answer: is accurately described by all of the above.
Question 1 out of 1 points
5
_____ are electronic gateways to the World Wide Web that supply a broad array
of news and entertainment, information resources, and shopping services. Selected Answer: Portals
Correct Answer: Portals
Question 1 out of 1 points
6
The key difference between the traditional marketplace and the new marketspace
is that the marketspace is a(n) _____ environment.
Selected Answer: electronic
Correct Answer: electronic
Question 0 out of 1 points
7
Which of the following statements about cost and its impact on online shopping
is true?
Selected All of the above statements about cost and its impact on
Answer: online shopping are true.
Correct The belief that many consumer items can be purchased for the
Answer: same price or cheaper on the Internet.
Question 0 out of 1 points
8
The main difference between a portal and a bot is that a portal:
Selected contributes to online consumer convenience but bots contribute
Answer: to customization.
Correct provides access to a broad array of information resources and
Answer: shopping services while bots are used mostly for comparison
shopping.
Question 1 out of 1 points
9
In the marketspace, consumers can tell marketers exactly what their requirements
are, making customization of a product or service to fit the buyer's exact needs
possible. This means that marketers can use electronic commerce to enhance
customer value by contributing to:
Selected Answer: form utility.
Correct Answer: form utility.
Question
10 1 out of 1 points Matthew is planning a trip to Mexico for spring break. One night about
midnight, he decides to visit Orbitz, the electronic reservation system, to book
his flight using the computer in his dorm room. It takes him about 5 seconds to
connect to Orbitz where he is prompted to enter his preferred travel dates and
times and to specify which of several criteria such as schedule or price is most
important to him. Matt is on a tight budget, so he checks price. A second or two
after submitting this information, data about several flights on various airlines,
arranged from least to most expensive, appears on his computer screen. He
requests seats on the connection that best meets his budget and scheduling
preferences and receives instantaneous confirmation of his reservation. After
providing his credit card number he prints out a copy of his itinerary. The total
time to complete the transaction is less than five minutes. Orbitz created
customer value for Matt by contributing to which of the following forms of
utility?
Selected Answer: all the above utilities
Correct Answer: all the above utilities
Question
11 1 out of 1 points
_____ is the Internet/Web-enabled promotional strategy that encourages
individuals to forward marketer-initiated messages to others via e-mail.
Selected Answer: Viral marketing
Correct Answer: Viral marketing
Question
12 0 out of 1 points
Marketers produce a customer experience through seven website design
elements. Which of the following is NOT one of those design elements?
Selected Answer: community
Correct Answer: cost
Question 1 out of 1 points
13
Which of the following is NOT one of the six reasons why consumers say they
prefer to shop online?
Selected Answer: cookies
Correct Answer: cookies
Question 1 out of 1 points
14 Which of the following characteristics of online shopping contributes to its
convenience?
Selected Customers don't have to fight traffic, find a parking space,
Answer: walk long aisles, or stand in store check-out lines.
Correct Customers don't have to fight traffic, find a parking space,
Answer: walk long aisles, or stand in store check-out lines.
Question 0 out of 1 points
15
When Andrea visited www.disneystore.com, she looked at several different
classic Pooh plush animals before she selected Piglet and Tigger and put them
in her shopping cart. She next went to checkout where she confirmed that she
wanted to buy the two stuffed animals, typed in her address, and concluded the
transaction by providing her credit card information. In terms of customer
experience, this example describes the _____ design element.
Selected Answer: connection
Correct Answer: commerce
Question
16 1 out of 1 points
The element of the marketing mix demonstrated when a newspaper carrier
throws a paper on the front porch is:
Selected Answer: place.
Correct Answer: place.
Question 0 out of 1 points
17
When should a marketer make a careful study of product failures?
Selected Answer: in any or all of these conditions
Correct Answer: when preparing to launch a new product
Question 0 out of 1 points
18
Many who attend circuses particularly look forward to the performances that
use lions, tigers, elephants monkeys, and other animals and get a great deal of
pleasure from watching these acts. There are also a lot of people who enjoy the
other circus acts but feel strongly that these animals are being abused because
they are forced to perform. This example indicates it is not always easy to act in
accordance with the: Selected Answer: market aggregation strategy.
Correct Answer: marketing concept.
Question 1 out of 1 points
19
Customer relationship management (CRM) is most closely related to the _____
era in the evolution of marketing.
Selected Answer: marketing concept
Correct Answer: marketing concept
Question 0 out of 1 points
20
Beginning in the 1960s, many companies endorsed the marketing concept and
defined the purpose of their business as the creation and retention of satisfied
customers. Implementation of the concept:
Selected followed quickly as employees adjusted rapidly to the new
Answer: orientation.
Correct proved to be very difficult.
Answer:
Question
21 0 out of 1 points
Many environmentally friendly products have been costly to produce, and
consumers have not been willing to pay a premium for them. As a result,
companies often question if they can be both _____ and competitive.
Selected Answer: fiscally responsible
Correct Answer: socially responsible
Question
22 1 out of 1 points
The Canadian Red Cross created a series of advertisements encouraging viewers
to donate blood. After viewing the advertisement, Amanda went to the local
Red Cross office and donated a pint of blood. Afterwards, Amanda returned
home feeling satisfied that she had performed a good deed. Was this a
marketing exchange?
Selected yes, because the donated blood was exchanged for a
Answer: feeling of satisfaction.
Correct yes, because the donated blood was exchanged for a
Answer: feeling of satisfaction. Question
0 out of 1 points
23
A market orientation towards consumers and competitors requires:
Selected the development of multiple target markets and marketing
Answer: mixes.
Correct involvement of managers and employees throughout the
Answer: firm.
Question 1 out of 1 points
24
Which of the following environmental factor(s) could have caused Toyota to
decide to build a manufacturing plant in Canada instead of continuing to export
their cars from Japan?
Selected Answer: all of these answers are correct
Correct Answer: all of these answers are correct
Question
1 out of 1 points
25
Marketing seeks to discover the needs and wants of prospective customers and
satisfy them. Essential to this process is the idea of exchange. To marketing
people, exchange refers to the:
Selected process whereby a buyer and seller trade something of
Answer: value.
Correct Answer: process whereby a buyer and seller trade something of
value.
…..summer 2009….
Question 1 1 out of 1 points
Which of the following marketing tools contribute to the convenience of online shopping?
Selected
Answer: bots
Correct Answer:
bots
Feedback: A bot is an electronic shopping agent or robot that combs websites to compare
prices and product features. Question
2 0 out of 1 points
Monster.com is a leading online, job-hunting website. A person hunting a new job does not
have to look at every listing at the website. He or she can type in a job description, and
monster.com will find all the matching jobs plus continue the search and e-mail any new
relevant listings. Monster.com used _____ to send its e-mail updates, which included ads from
other businesses.
Selected
Answer:
e-mail intermediation
Correct Answer:
permission marketing
Feedback: Permission marketing is the solicitation of a consumer's consent to receive e-
mail and advertising based on personal data supplied by the consumer.
Question
1 out of 1 points
3
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