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MGMC30H3 Study Guide - Midterm Guide: Swot Analysis

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pearcrab673
14 Dec 2010
School
UTSC
Department
Management (MGM)
Course
MGMC30H3
Professor
Professor Graham Brown

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Document Summary

History of corporate sponsorship (5: sponsors began to rationalize their investments, emphasis was placed on roi (return on investment) 3: discussed effectiveness of sponsorships does it work, strategic investments versus competitive response. Distinct characteristics (4: philanthropic the altruistic effort to increase well-being of mankind, small number of events, tight budget for donations, choices of sponsoring were based purely on emotions and personal interest. Distinct characteristics (5: there was recession so greater emphasis on roi, sponsorships began linking to marketing and promotions, began to integrate advertising, pr and sales promos. 4: sponsorships mainly dealt with sports, social cause marketing, arts, Distinct characteristics (3: continued budget cuts, competition increased between sponsors and stakeholders, confusion between whether government involvement was actually an interference www. notesolution. com. Distinct characteristics (5: began to target markets, roi became paramount and measurable, opportunities increased, goals: numbers, target market, roi, new laws took effect.

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Related Questions

2. Coca-Cola has decided to sponsor the 2016 Summer Olympics that will be held in Rio de Janeiro, Brazil. This is an example of a decision. a) promotion b) product c) partnership marketing d) placement e) positioning

3) During a recession, which of the following problems is most likely to hurt a sole proprietorship?: a) b) sole proprietorships have higher cost structures than corporations or partnerships sole proprietorships have lower sales per employee than other forms of business sole proprietorships have a harder time retaining key employees because of limited promotional opportunities sole proprietorships have less access to various sources of capital than other forms of business

5. Many major corporations have turned to social marketing as a tool to reach out to their consumers in a more informative and casual manner. Some are turning to official corporate blogs because: a) Blogs are personal, interactive and allow for open dialogue with customers b) They legitimize the "chief blogger" role: a trend that has been slowly emerging as an official job title not merely c) They can be a side-task for an executive d) Blogs are increasingly becoming a legitimate means of sharing information e) Both a) and c)