MGMD02H3 Study Guide - Final Guide: Big Choice, Word Search, Bell Tv
Document Summary
Brian williams faced online criticism for calling images of u. s. missile launch beautiful during an attack on a syrian air base. Conflating an experience: internalizing someone"s story as if it were your own. Classical theories of choice: discernible preferences you know what you prefer and why. Behavioural research: preferences are constructed on the fly and are strongly influenced by: choice set, method of comparison. Implication manipulating the context in which people make choices can influence what they actually pick and how much they like it. Choice set effects: compromise effect (extremeness aversion): when you add extreme values (cheap vs. very expensive), you choose the middle option. 3 camera options: cheap, priced in the middle, very exp: decoy effect: adding clearly inferior option (decoy), increases market share of superior option. Will shift people to choose superior/more expensive option. 2 bread makers: a high end and a regular option.
