MGTA02H3 Study Guide - Final Guide: Customer Relationship Management, Influencer Marketing, Marketing Plan
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MGTA02H3 Full Course Notes
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Document Summary
Service operations production activities that yield tangible and intangible service products (i. e. entertainment, transportation, education) Goods production production activities that yield tangible products (i. e. textbooks, newspaper) Operations/production management the systematic direction and control of the processes that transform resources into finished goods. Production managers managers responsible for ensuring that operations processes create value and provide benefits. Operations process a set of methods and technologies used in the production of a good or a service. Analytic process any production process in which resources are broken down. Synthetic process any production process in which resources are combined. High-contact system a system in which the service cannot be provided without the customer being physically in the system (i. e. transit system) Low-contact system a system in which the service can be provided without the customer being physically in the system (i. e. lawn care system) Forecasts estimates of future demand for both new and existing products.
