MGTA35H3 : Modules.docx
Document Summary
Identify and express ourselves, to get work done, to gain recognition. Take the time to consider consciously what results we want. Adapt out message content, tone, and style to meet the needs of our audience. External audience people outside the organization: customers, suppliers, unions, stockholders, Internal audience subordinates, superiors, peers potential employees, government agencies, the press, public. Form letter: prewritten fill-in-the-blanks letter designed to fit only routine situations. Very expensive, cost more when it doesn"t work. Poor writing takes more time to read and interpret. Delays action while the reader request more info, or tires to figure out the meaning. Primary audience make decision to act on your message. Secondary audience comment on message or implement ideas. Gatekeeper power to stop the message before to primary audience. Watchdog audience political, social, economic power, pay close attention to transactions. Initial audience/gatekeeper primary audience secondary audience watchdog audience. Encode message transmit message via a channel.
