S PEAKING YOUR W AY TO THE T OP
T EN TIPS FOR T EAM L EADERS:
1. Prepare with the audience in mind: What are the members expecting to get
out of the presentation?
2. Have reasonable objectives.
3. Arrive early to set up the room, get out materials, and welcome attendees.
4. Define objectives, agenda, and ground rules.
5. Use a variety of learning opportunities, making the event as experiential as
6. Use a variety of learning tools
7. Present information in small chunks giving opportunity for questions.
8. Adhere to time constraints.
9. Keep things moving.
10.Draw conclusions and create action.
T EAM P RESENTATIONS
If you are leading a team presentation, it will be your responsibility to organize
speakers, to assign the parts, and to oversee all presentations. You will usually be a
presenter as well, but as the leader you will be expected to keep things moving
before, during, and after the presentations. When determining the parts of a
presentation, it is important to keep the following questions and points in mind:
a) How much time do you have for each part? Appearing to be
b) What should be the order of material? disorganized
c) Who are strong/weak presenters? Holes in presentation
d) As leader, you should sum up and lead the
e) Make sure you have given adequate preparation
time for rehearsing and revising.
T IPS FORV IDEOCONFERENCES
1. Size counts: videoconferences are best suited to small, geographically
2. Have a backup plan if things malfunction. Consider an audio conference
3. Make proper introductions. Ensure that each participant is visible when he
or she is introduced. 4. Establish a facilitator to run the meeting and make sure the agenda is
followed. He or she will also make opening and closing remarks.
5. Watch the remote locations. When the room is equipped with monitors for
both the remote and local sites, don`t watch yourself. Focus your
attention on the person speaking.
6. Pay attention to grooming.
7. Show consideration for others. Speak in a normal tone of voice a consider
slight audio delays when replying.
Getting to Know Your PAL
P URPOSE: T ELLING AND S ELLING THREE TYPES OF PURPOSES
Your business presentation will probably fall into one of three types of purposes:
informative, persuasive, or special occasion. Before beginning preparation of your
presentation, first decide which type it will be.
The INFORMATIVE Speech: The informative speech is given to share
information with others. Your objective is for the information to be related as
clearly and effectively as possible. Material should be interesting enough to
capture listener`s attention and retain the information.
The PERSUASIVE Speech: The persuasive speech is used to generate
action by the audience or to influence behaviour. Persuasive speeches can
use a logical approach, feeling and emotion, or the speaker`s creditability to
appeal to the audience. A successful persuasive speech will draw from all
three depending on the speaker`s style and the audience analysis. SPECIAL OCCASION Presentations: These presentations can include
anything from a welcome speech, an introductory speech, an acceptance
speech or an exit speech.
Before composing a speech, you should spend time developing an audience profile.
When you are able to choose a topic yourself, knowing who composes the audience
will let you select the subject that interests as many members as possible. The best
source of information about your audience will be the program organizer.
Developing the Audience Profile: Before preparing your speech, you will
develop an audience profile, including demographics, psychographics, attitudes,
learning styles, and identification of the decision makers.
Demographics include audience characteristics such as age, education,
occupation, socioeconomic group, and marital status. These factors will affect
the way you use language, the information you choose to include,
illustrations and examples, and humor if you are including any. The more
details you have about your audience, the less risk there is of offending
anyone or of including too little or too much information. In a business
situation, you need to know who will be in the audience. When developing an
audience profile, include the following demographics:
Males/females and a % of each
Where do they live?
Where do they work?
Married/single/widowed/divorced Psychographics these traits will help you develop your audience profile
further based upon what you can learning about their feelings and
impressions of you and your topic. A psychographic profile should include the
following audience data:
What do they think about your topic? It is new to them?
Have they attended any presentations on similar topics?
What are their hopes, aspirations, dreams, and goals?
What are their interests?
Are they politically active?
Have they supported causes like yours before?
Are they open-minded?
Identifying Decision Makers knowing in advance whether decision
makers will be in the audience will help you target your remarks. It will also
let you know to whom the audience will be looking for feedback and
impressions. Capturing a positive reaction from decision makers in
attendance can make your presentation a success even if others in the
audience disagree; however, do not primarily address the decision makers as
they may make the audience feel less important.
WIIFM: Whats In It For Me? All members of your audience come to a
presentation with agendas of their own, and they want something from the
speakers. What they will be looking for from you may be revealed by answers
to the following questions:
What are their experiences with the topic?
Why are they there? Do they want to be/have to come?
What do they hope to get out of the presentation?
What are their trigger issues?
Are they there with open minds?
What do they expect from you?
A well-prepared speaker has taken the time before presentation day to find out
details that can ease tension on the actual day of speech.
When? What time will you be presenting? Who speaks before you? After you?
How much time will each speaker have? What happens if speakers run
over their allotted time limits? Will you be speaking before, during, or after
a meal? Will you be speaking first or late?
Where? You need to know the size of the room, how it will be set up, the available
equipment, the exact location of the presentation, its correct address, the
exact directions to the site.
Who? Who will be there? How many will be there? Who else will be there? (What