MGTA36H3 Study Guide - Midterm Guide: Being Boring, Public Space, Psychographic
Document Summary
Holds in presentation b/c ppl think others are covering the topic. Tips for videoconferences: size counts, small geographically disbursed groups, have back-up planned if things malfunction. Chapter 2 getting to your pal (purpose, audience, logistics: purpose. Informative telling as clear and effective as possible. 1: persuasive selling, generate action by audience or influence behaviour. Demographics the type of language, examples, humour, less offence if you know aud. Psychographics what traits do they share, politics, interests, attitudes, learning styles. Decision makers avoid addressing direct comments or looking primarily at them. It"s a jungle to the audience summarize and organize thoughts: less is more. 2: assume they don"t understand, keep relating back to what they already know, use visuals and simplify, keep lingo and jargon to a minimum. Chapter 6 entertaining/special occasion presentations: guidelines to consider before using humour a. b. c. If humour does not come naturally, don"t use it until you are comfortable.
