MGHB02H3 Final: Study notes

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13 Feb 2011
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Information dependence: reliance on others for information about how to think, feel, and act. ---individuals are motivated to compare their own thoughts, feelings, and actions with those of others as a means of acquiring information about their adequacy. Effect dependence: reliance on others due to their capacity to provide rewards and punishment. ---the group has a vested interest in how individual members think and act because such matters can affect the goal attainment of the group. ---the member frequently desires the approval of the group. Social influence in action: (why norms are supported) compliance: conformity to a social norm prompted by the desire to acquire rewards or avoid punishment. (external forces) Identification: conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to oneself. (imitation) Internalization: conformity to a social norm prompted by true acceptance of the beliefs, values, and attitudes that underlie the norm. (internal forces, seen as right)

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