MGHB02H3 Study Guide - Midterm Guide: Fundamental Attribution Error, Master Sergeant, Business Communication
Document Summary
How is business communication different? getting the job done, meet audience needs, achieve your purpose wide variety of media. Managers have 3 jobs: collect and convey info, to make decisions and to promote interpersonal unity. The role played by written, oral, nonverbal and e-enabled communication in the creation and management of wealth, profit and institutional value. Successful business communication will write: inform, request, persuade, build goodwill. Expensive and even more costly when it doesn"t work. Successful business correspondence builds goodwill by focusing on the reader. Consider the context get the result you want, communication has consequence. Initial audience (receives the msg first and routes it to other audiences. Primary audience (makes decision to act on your msg) Secondary audience (be asked to comment on ur msg or to implement ur ideas after they"ve been approved. Gatekeeper (has the power to stop ur msg before it gets to the primary audience. Decides which personnel get to speak to the boss.
