MGHB02H3 Study Guide - Midterm Guide: Fundamental Attribution Error, Master Sergeant, Business Communication

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Published on 24 Aug 2012
School
UTSC
Department
Management (MGH)
Course
MGHB02H3
Professor
Purpose
Audience - internal and external
Information
Organization
Layout
Style
Visuals
How is business communication different?
- getting the job done, meet audience needs, achieve your purpose wide variety of media
What does business communication accomplish?
Managers have 3 jobs: collect and convey info, to make decisions and to promote
interpersonal unity
The role played by written, oral, nonverbal and e-enabled communication in the
creation and management of wealth, profit and institutional value.
What communications skills are integral to business success?
Listening, speaking, interpersonal (grapevine), and writing skills
Successful business communication will ... write
• Inform
• Request
• Persuade
• Build goodwill
Will I really have to write?
How much does correspondence cost?
- Expensive and even more costly when it doesn’t work.
What makes a message effective?
Successful business correspondence builds goodwill by focusing on the reader
Clear
Concise
Comprehensive
Complete
Correct
Benefitssave time, money, energy, builds goodwill
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How do I begin to analyze business communication situation?
Consider the context
- get the result you want, communication has consequence.
PAIBOC
What are your purposes in communicating?
Who is (are) your audiences?
What information must be communicated?
What are the benefits to your audience?
What objections can you expect?
How will the context impact the process?
Who is my audience?
Initial audience
(Receives the msg first and routes it to other audiences. Tells you to write the msg
Primary audience
(Makes decision to act on your msg)
Secondary audience
(Be asked to comment on ur msg or to implement ur ideas after they’ve been approved. Use
your msg as evidence) lawyer
Gatekeeper
(Has the power to stop ur msg before it gets to the primary audience. - Decides which
personnel get to speak to the boss. Assign the msg. (gatekeeper outside the organization))
regulatory boards - Watch dog audience
(Does not have the power to stop the message and will not act directly on it has political
social or economic power.)Media boars of directors advisory committees
Why is audience so important?
- Audience focus is central to both the communication process and message analysis
Successful messages anticipate and meet the audience’s need.
Transmit your msg to sb via channel (face to face, memo, phone…)
Somebody interprets the msg, choose response (feedback), and encodes it
Noise
Channel overload
Information overload
Ego-centric Bias
Information Bias
Fundamental Attribution Error
Framing Effects
Hindsight Bias
Confirmation Bias
Projection Bias
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Document Summary

How is business communication different? getting the job done, meet audience needs, achieve your purpose wide variety of media. Managers have 3 jobs: collect and convey info, to make decisions and to promote interpersonal unity. The role played by written, oral, nonverbal and e-enabled communication in the creation and management of wealth, profit and institutional value. Successful business communication will write: inform, request, persuade, build goodwill. Expensive and even more costly when it doesn"t work. Successful business correspondence builds goodwill by focusing on the reader. Consider the context get the result you want, communication has consequence. Initial audience (receives the msg first and routes it to other audiences. Primary audience (makes decision to act on your msg) Secondary audience (be asked to comment on ur msg or to implement ur ideas after they"ve been approved. Gatekeeper (has the power to stop ur msg before it gets to the primary audience. Decides which personnel get to speak to the boss.

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