MGHB02H3 : Ch.8 Social Influence, Socialization, and Culture

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2 May 2011
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Mgtb29 chapter 8 social influence, socialization, and. People act differently in groups than independent operators. Information dependence: reliance on others for info about how to think, feel, act. Indivs motivated to compare t,f,a to acquire info about adequacy. Effects of social info exert as much or more influence as objective reality. Indivs dependent on effects of behaviour as determined by rewards and punishment provided by others. Effective dependence: reliance on others due to their capacity to provide rewards and punishment. 2 complementary processes: group has vested interest how indiv members think and act b/c can affect goal attainment, member desires approval of group. Consequences of info and effect dependence is members conform to group social norms. Compliance: conformity to social norm promoted by desire to acquire rewards or receive punishment. Adjusts behaviour to norm but does not subscribe to beliefs, values, attitudes that underlie norm www. notesolution. com.

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